B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Student experience: Did the students like the course and did they find it useful? Course highlights.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. That would just be silly.

B2B 143

B2B Case Study Case Studies Content 143

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Content Standard

DECEMBER 6, 2023

I’m speaking in generalities of course, but here’s what I mean. Of course that begs the question of how to best uncover that reality. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers. Content marketing is a conversation.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Well, to send them more personalized content, of course!

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Of course not.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. In this case, you would do a coverage analysis which is like the conversation analysis mentioned above.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. The research also revealed that 70% of leads are lost due to inadequate follow-up.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

AUGUST 26, 2020

Converting browsers to buyers, of course. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Keyword research and search intent. Example of Fleetcover service page (FAQs).

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. GetResponse is a nice case in point.

Course 55

Course Webinar Metrics Top of Funnel Work Management 55

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Over the course of 2017 we put our ABM strategy and plan into place. We conducted further research to find and identify primary triggers and personas.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. Take this course. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Level: Introductory.

Course 99

Course Training Peer-to-peer Startups 99

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Sharing customer case studies and success stories is a win-win for everyone.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Convince & Convert

AUGUST 27, 2013

Likes are, of course, the most abundant and lightest engagement, and this is the only metric for which we found partial body shots beating images without people. Breakdown of People Frequency of all Brands in the Study. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement?

Facebook 163

Facebook Research Work Management Case Studies 163

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. SEO and Keyword Research : Coupled with intent and behavioral data, you can begin to incorporate the specific keywords and phrases your ideal clients are searching for into published content. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

APRIL 23, 2021

The timeless case for automation. By swapping out job titles, for example, you’ll notice that the “triggering” moments presented below will apply to any organization’s desired course of action. #1: Studies show that new executives spend more than two-thirds of their available budget within their first three to six months.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.).

Research 106

Research Planning Content Marketing Peer-to-peer 106