Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Take Facebook for example, who recently changed their algorithms once again, making it harder for brands to get their posts seen (without putting paid promotion behind it, of course). Disqualification can come through a variety of reason (bad company name, a student doing research, etc.), Bottom-of-Funnel (BOFU).
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