Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. A large part of your career trajectory should be supported through ongoing education.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

Marketing Insider Group

AUGUST 10, 2020

We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. A: That was a fun case study. We use marketing automation to support nurture streams.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “When we took that deep dive, we found that there were some things clouding that view. ” How to improve marketing ROI with clean data. Here’s a data-driven strategy for better understanding use cases.

De-duplication 130

De-duplication Marketing Automation Services ROI Aggregators 130

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Click here to download!

Marketing Automation Services 118

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 118

InsightSquared

JUNE 28, 2019

Ramp 2019 also saw the launch of InsightSquared 2019 Certification , a program that teaches and tests participants’ comprehension of InsightSquared’s use case best practices and their ability to apply them within the platform. InsightSquared Certification.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Brandpoint

MARCH 31, 2020

Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Contently

AUGUST 15, 2017

A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. It’s not uncommon for event marketers to be siloed from the rest of the marketing department. Take Content Marketing World. Data and ROI. Beacons and the IoT.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 96

Marketing Budget Research Lead Scoring Lead Ranking 96

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

KoMarketing Associates

MARCH 20, 2018

From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. Take for example the term “marketing automation.” At a conference a few years ago, one of the speakers called out Geico.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

LeadSquared

NOVEMBER 4, 2020

How has the 2020-21 pandemic affected enterprise marketing? The anticipated enterprise marketing challenges in 2022. The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. 3 Email marketing. Concluding remarks.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SugarCRM

DECEMBER 11, 2013

Case Studies. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. I have a serious case of wanderlust. You’ve mastered the basics of your new marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Content personalization is not a new concept.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Sharpspring

MAY 9, 2022

We’ve all come across thought leaders in our favorite TED talks, social platforms, and industry conferences. In the case that your industry or company are surrounded by misinformation, becoming an educator in the space gives you the opportunity to take back control of the story. Take Back Control Over Your Own Story.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

DealSignal

FEBRUARY 14, 2019

As noted in a recently published case study , FloQast was generating a high volume of leads through numerous marketing programs, such as events, webinars, and third-party partnerships. Read the full FloQast & Pramata case studies. Get case studies. A match made in demand gen heaven.

Ideal Customer Profiles 83

Ideal Customer Profiles Planning Sales Qualified Leads Case Study 83

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

markempa

DECEMBER 1, 2014

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. In this case study, Managed Maintenance Inc. Scalability.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Content Marketing. I love creative and digital marketing communications.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers. that have been created by your marketing team and are lead generating.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Belkins

FEBRUARY 21, 2021

Apply Marketing Automation. Use marketing automation programs to create more personalized messages. It can be a case study in line with the content they are currently looking for. Make sure to attach an article, offer B2B sales leads to send a guidebook or a case study — be informative and non-generic.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Automate lead nurturing: Use email marketing automation to send a series of well-timed emails. The Vision6 platform offers email marketing automation out of the box.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SnapApp

JULY 10, 2018

Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Demand Gen Conferences to Attend. Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. The number of professionals in the space who have “marketing technology” in their official job title is growing (16%). It’s a terrific report — well worth the wait!

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Engagio

MAY 18, 2017

One of those foundational pieces is sales and marketing alignment. That’s why we’re hosting Aligned ‘17 , the biggest virtual B2B conference dedicated 100% to aligning sales and marketing teams. “Sales and marketing orgs are going to hate each other because they have different objectives. That you have to respect.

Planning 80

Planning Marketing Automation Services Case Study Case Studies 80

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

SnapApp

JULY 10, 2018

Right now, demand gen is one of the most effective ways to grow your brand, which is why we’ve compiled a list of the top blogs, conferences, books, and courses that can help get you up to speed. Demand Gen Blogs to Study. Demand Gen Conferences to Attend. Forrester B2B Marketing Forum. MarketingProfs B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Golden Spiral

JANUARY 18, 2022

Improve audience-facing content: Many HealthTech companies have lean marketing teams. Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62