Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

B2B Marketing Directions

FEBRUARY 25, 2024

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. The WARC database includes over 24,000 case studies drawn from global ad competitions.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

SendX

MARCH 5, 2021

However, even today there are professionals who are skeptical about email marketing. However, even today there are professionals who are skeptical about email marketing and believe death of email has arrived. Therefore, today we will talk about the possibilities of email marketing. For comparison, Facebook is 45 times less.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

JANUARY 26, 2021

Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this. Optimize the “Get a Quote” form. Clicks: 2,220.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates.

Analysis 130

Analysis Comparison Keywords Case Study 130

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, advancements in technology have paved the way for more innovative approaches like digital marketing.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research. Why Use Qualitative Research?

Research 97

Research Case Studies Case Study Skype 97

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Why is this important?

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

BOP Design

AUGUST 11, 2022

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Read more: GA4 vs Universal Analytics – a Comparison. Use Existing Data.

Conversion 137

Conversion Effectiveness Tips Planning 137

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. So why use single-touch attribution in a 21st-century marketing context? Why Use Single-Touch Attribution?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

APRIL 22, 2022

That means vendors need to figure out how to stand out in the overcrowded market, and really focus on their buyers. Here are some of the ways we’ve learned that B2B technology buyers need you to market to them. It should begin with how you market to them. Case studies are one powerful way to communicate this.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.

Top of Funnel 87

Top of Funnel Conversion Case Studies Case Study 87

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Directive Agency

FEBRUARY 28, 2022

As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2B SEO .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. This data-driven approach empowers marketers to make informed decisions to optimize their marketing efforts.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Content4Demand

MARCH 16, 2021

Click here to start at the beginning with Marketing for Every Stage of the Buyer’s Journey Part 1: Awareness or read about mid-funnel content in Marketing for Every Stage of the Buyer’s Journey Part 2 of 3: Consideration. Case Studies & Case Study Portfolios. Tutorials & Certifications.

Top of Funnel 66

Top of Funnel Case Studies Case Study Paid Search Agency 66

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Hubspot

MARCH 18, 2024

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires.

Pricing 74

Pricing Price Tactics Customer Satisfaction 74

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. Case studies are the best example of consideration content. How is this done?

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? In this article, we’ll look at: What misconceptions are holding email marketers back.

Ideal Customer Profiles 104

Ideal Customer Profiles Case Study Case Studies Opt-out 104

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Lead Liaison

DECEMBER 1, 2022

I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

ConvertKit

OCTOBER 30, 2018

If you’ve been wondering how influencers and content creators create a sustainable income from their blogs, it’s likely due to their affiliate marketing efforts. Every good affiliate marketing strategy has incredibly valuable content behind it. Why content marketing is important for online entrepreneurs.

Examples 91

Examples Content Marketing Content Case Studies 91