The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. What if we could also make our sales team more effective? Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Sara, New York.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

SmartBug Media

JUNE 17, 2022

But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI. How Does Inbound Marketing Work? If so, you’ve come to the right place! What Is Inbound Marketing?

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vision6

APRIL 4, 2023

Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. This article will show you the best practices to break through the clutter and create memorable B2B email marketing campaigns. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SnapApp

OCTOBER 31, 2017

A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”. . As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? You’ve been tasked to personalize a topic. Brené Brown.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. Okay, so you know case studies work.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? In this tutorial, we’ll show you exactly how to make a small business website. You won’t need to spend months of frustration or pay a developer to build something you don’t understand how to use. Just follow our step by step guide below.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. million 254.7

Statistics 111

Statistics Email Marketing Planning Open Rate 111

Optinmonster

MAY 16, 2024

If you want to fully understand how your online store measures up, you need to review reliable cart abandonment statistics to see how your metrics compare. In this article, I’ll share 9 important cart abandonment stats gathered from trusted sources. 9+ Cart Abandonment Stats (& Why They Matter) 1.

Stats 75

Stats eCommerce Statistics Mobile Marketing 75

BenchmarkONE

JANUARY 26, 2021

Small businesses are near and dear to us, and we’re focusing some content on how to help them tackle their sales issues head-on. So as we look ahead, here are some of our best ideas for generating and converting more of your leads in the year to come. The end of a year — and the start of a new one — always puts sales top of mind.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

EveryoneSocial

MARCH 18, 2019

Below you learn how to inspire participation in your employee advocacy initiatives and how to keep that engagement growing for long-term results. Employees can be one of your company’s biggest assets when advocating for your business on social media. Essentially, it’s the “what’s in it for me” mentality. Employee Participation.

Thought Leadership 70

Thought Leadership Peer-to-peer Work Management Marketing Management 70

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. Whether you’re a beginner or an old pro at social proof marketing, we’re here to help with this ultimate guide. Our team at OptinMonster has spent over a decade helping businesses convert their website traffic into revenue. With over 1.2 What Is Social Proof?

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Outgrow

JANUARY 22, 2023

So how do you make them trust your brand and come back to complete their purchase? Create Targeted Content One type of content doesn’t fit all! But how to find out customers’ pain points, interests, and needs? Here’s a blog that will help you create interactive content like quizzes , surveys , polls , and much more in minutes.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

EveryoneSocial

MARCH 26, 2019

If you are exploring employee advocacy and taking your company’s social media strategy to the next level, you’ll find value in this content. With our digitally connected world, now more than ever are your company’s employees the most trusted source of information to their peers. Create a culture. Know your goals.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

Albacross

MARCH 12, 2019

Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. You know, that CEO prospective client wouldn’t run a company if he allowed emotions to affect his decisions on a regular basis. Not really. B2B is quite different.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

nDash

MARCH 14, 2019

They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives. We’re talking 1500+ word articles with research, stats, quotes, and deep insights. We’re talking 1500+ word articles with research, stats, quotes, and deep insights.

Communities 58

Communities Content Paid Search Agency Lead Ranking 58

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Want to test your site speed?

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Sprout Social

NOVEMBER 15, 2016

But that’s just the nature of social media; no two campaigns are created equal. Before you get too discouraged and throw in the towel, take a look at six of the most common social media challenges and our tips on how to solve them. There’s no surprise that this is high on our list of challenges.

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice. The good news?

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. But, it seems to have had the opposite effect.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Albacross

MARCH 12, 2019

Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. You know, that CEO prospective client wouldn’t run a company if he allowed emotions to affect his decisions on a regular basis. Download the template. Not really.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Ambal's Amusings

SEPTEMBER 17, 2009

We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Optinmonster

DECEMBER 14, 2023

That’s why we’ve put together this guide to eCommerce optimization. That’s why we’ve put together this guide to eCommerce optimization. But here’s some good news: eCommerce optimization may not be as much work as you think. If you know where to look, then just a few small tweaks can skyrocket your sales.

eCommerce 84

eCommerce Optimization Conversion Rate Urgency Marketing 84

Optinmonster

FEBRUARY 27, 2024

It’s hard to create a marketing funnel that flows smoothly from start to finish. With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Are you looking for quick and efficient ways to grow your business?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Single Grain

FEBRUARY 1, 2023

How do you unlock the full potential of your website and skyrocket your online sales? It’s not enough to just drive traffic to your site, you need to know how to convert those visitors into paying customers. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JANUARY 19, 2021

How long does it take to start seeing the results I want?” You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. How you define success. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

ClearVoice

JULY 12, 2023

You can do that by knowing where your audience is, meeting them there, and guiding them to where they want to be. You can do that by knowing where your audience is, meeting them there, and guiding them to where they want to be. In a recent study, 88% of companies say they now prioritize the customer journey.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Hubspot

FEBRUARY 13, 2015

Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. And what better way to learn how to do that than by examining some great examples of subject lines? Often, it''s the subject line.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Optinmonster

OCTOBER 28, 2021

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. But first, let’s get clear on the basics… What Is an Email Newsletter? And so much more.

Newsletter 97

Newsletter Work Management Marketing Management Click Rate 97

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? In this blog, I will discuss what content marketing strategy is, its significance, and how to effectively create a content marketing strategy. We’ll also explore how OptinMonster can elevate your content marketing efforts.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry. We’ll discuss how content marketing strategies cater to financial firms’ unique needs. It meets your audience where they are.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98