Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

chiefmartech

JULY 14, 2020

Now, it turns out that getting from Boston to one of the many forked peninsulas on the Maine coast is an interesting study in distance. Statistical Self-Similarity and Fractional Dimension. In fact, that’s the point: most of these companies are relatively small. I took the photo above from our porch one evening.

Work Management 74

Work Management Marketing Management Software Multi-Channel 74

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing. Ensure alignment between your marketing and sales team.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

LEADership

MARCH 31, 2015

It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. A seemingly rational strategy for a fairly large company in an aggressively competitive market. There are studies to verify this. If it was someone else, that might have been the case.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Case in point? 34% said ebooks.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. This includes: Downloads of whitepapers, case studies, tech publications.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to a study by McKinsey, 68% want prices published online without negotiation. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research.

PR 80

PR Trust Marketing Stats B2B Marketing 80

SpotMe Blog

JUNE 28, 2023

After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort. Conduct research on your audience’s interests and survey existing customers on pressing issues. #4

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies get over 50% of new business from free trials. Generate blog post ideas and case studies to attract potential customers.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. This includes: Downloads of whitepapers, case studies, tech publications.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

SpotMe Blog

SEPTEMBER 22, 2022

According to our research, pharma companies spend billions on medical education events. That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . And that’s excluding all the events they co-hosted with other companies). Then, there’s Reckitt.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Martech Advisor

DECEMBER 27, 2019

Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. To make the case for your technology investments you need to establish measurement metrics.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. And, taking it one step further, US consumers say they’re willing to spend 17% more to do business with companies that deliver excellent service ( source ). The importance of improving customer relationships. But what is a knowledge base, exactly?

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies get over 50% of new business from free trials. Generate blog post ideas and case studies to attract potential customers.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Digital Marketer

OCTOBER 19, 2020

I’m responsible for picking up the phone and cold calling tech companies to get them to, uh, purchase sponsorships for this event company event management company that I work for, I’m picking up the phone. I’m cold calling 70 to a hundred calls a day, right? What are their, um, their perceived challenges?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. B2B email automation is key in cracking that code. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Content4Demand

JANUARY 7, 2020

Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. For content marketers, think about creating infographics or research reports that show statistics that let the buyer or the organization see where they stand in comparison to others. It’s worth watching.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

GreenRope

SEPTEMBER 25, 2016

The companies that target and personalize their messages are the companies that will continue to grow and drive significant revenue. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

The companies that target and personalize their messages are the companies that will continue to grow and drive significant revenue. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.”

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40