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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. SEO Research and Stats.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Forrester Research) Tweet this!

Trending Sources

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

But if there’s one, at least in the business world, it’s how to fix the chasm between sales and marketing so companies quit bleeding leads (qualified or not) and customers. When sales and marketing teams are in sync, companies became 67% better at closing deals ( Marketo ).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

For example, what percentage of businesses maintain company blogs? First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Social Media Facts, Stats and Research.

5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1

Modern Marketing

The fact is customers are moving faster than most modern day companies can keep pace and Pat included in his opening slide a stat via MIT: 80% of consumers have done research online before entering retail store. 5 Statistics That Show it's Time for Marketers to Get Real.

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape.

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New Research Firms Harness Wisdom of Crowds

Hubspot

Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. Before launching G2 Crowd, the founding team created and ran a software company called BigMachines.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. As an actionable insight, approximately three-quarters of customers said content that includes original research influences purchasing decisions.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Twitter Statistics.

7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Companies that align their content strategies with customers’ behavioral habits are able to enhance the customer experience and optimize conversions.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% How many of you watch Shark Tank?

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How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this.

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. This works against attracting your target audience to your company. You’re able to show that your company knows the ins and outs of your industry. Do original research.

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You Won't Believe How Many CMOs Don't Use Testing and Personalization

Modern Marketing

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue.

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). 79% of top-performing companies have been using marketing automation for more than 2 years.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app.

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Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

The exact stats vary widely, but here’s what Forrester reported early last year. Once again, the statistics vary widely from industry to industry, and company to company. Disadvantage #3: People just aren’t usually in shopping (or B2B research) mode when they’re on social.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). 79% of top-performing companies have been using marketing automation for more than 2 years. They’re getting old.

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Close More Deals With Video Storytelling Techniques

Vidyard

” The same principle holds true for storytelling, where people really do judge books by their cover, and for video, where research shows that you only have a matter of seconds to capture your viewer’s attention.

5 Myths of Social Media Marketing

Marketing Action

Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Human beings with mood swings, families, insecurities, personal and company goals. Check out the SlideShare and statistics below to learn more. Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research ).

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat.

Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from?

What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. Source: Forrester Research).

Performance Anxiety and the Modern Marketer

Type A Communications

Research by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Strategy Statistics.

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. Promote Company Happenings.