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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. SEO Research and Stats.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Forrester Research) Tweet this!

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

But if there’s one, at least in the business world, it’s how to fix the chasm between sales and marketing so companies quit bleeding leads (qualified or not) and customers. When sales and marketing teams are in sync, companies became 67% better at closing deals ( Marketo ).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

For example, what percentage of businesses maintain company blogs? First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do.

10 Amazing Email Marketing Statistics for 2014

Marketing Action

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. And for B2B marketers, 88% cite email as the most effective lead generation tactic , as reported by Circle Research.

Vital statistics for every B2B marketer

Earnest about B2B

Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Use of social media by B2B companies is validated by B2B buyer perspectives.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Social Media Facts, Stats and Research.

5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1

Modern Marketing

The fact is customers are moving faster than most modern day companies can keep pace and Pat included in his opening slide a stat via MIT: 80% of consumers have done research online before entering retail store. 5 Statistics That Show it's Time for Marketers to Get Real.

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape.

New Research Firms Harness Wisdom of Crowds

Hubspot

Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. Before launching G2 Crowd, the founding team created and ran a software company called BigMachines.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Twitter Statistics.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

3 Steps for Gaining Executive Buy-In for Marketing Automation

Salesfusion

You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% How many of you watch Shark Tank?

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. This works against attracting your target audience to your company. You’re able to show that your company knows the ins and outs of your industry. Do original research.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

Modern Marketing

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue.

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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. Source: Forrester Research).

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

The exact stats vary widely, but here’s what Forrester reported early last year. Once again, the statistics vary widely from industry to industry, and company to company. Disadvantage #3: People just aren’t usually in shopping (or B2B research) mode when they’re on social.

Performance Anxiety and the Modern Marketer

Type A Communications

Research by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Human beings with mood swings, families, insecurities, personal and company goals. Check out the SlideShare and statistics below to learn more. Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research ).

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). 79% of top-performing companies have been using marketing automation for more than 2 years.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). 79% of top-performing companies have been using marketing automation for more than 2 years. They’re getting old.

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. Image Credit: Pew Research Center.

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5 Myths of Social Media Marketing

Marketing Action

Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process.

Discover Where Your Competitors Are Beating You Online

Hubspot

Every company has competitors. But do you really know how your company compares to your competitors? Companies tend to know their competitors based upon who they compete with on the street, in their local marketplace, or based upon the sales opportunities of what they have won or lost.