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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions?

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Where can we get more information on applying BIMI to our emails?

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Yet, the entries into the platform are poorly lit, the open-source concept is cluttered with spam, and growing litigation makes one wonder if there are bats in the belfry. Right now, running the most successful local business possible means acquiring the largest share you can of those estimated 1 trillion annual local searches.

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

For example, you can segment your clients by industry and send content that is relevant to that specific audience. Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability.