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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42. You can also share links to articles on your website.

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Should You Curate Content In Your Newsletters?

Scoop.it

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. This not only leads to wasted time and resources but can also be quite discouraging. This can be done manually or with the help of artificial intelligence and software.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. The users can track their open rates, clicks, unsubscribes, etc. Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Promote content across platforms.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. So, how do you create a personalized email?