Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Detailed personalization is possible only when you can collect as much data as possible from your available resources. By categorizing subscribers, brands can easily send relatable emails to each type of user. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. The CAN-SPAM Act is serious. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SendX

NOVEMBER 4, 2020

At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns. You can start small and pay more as you scale up your email campaign. With the free plan, you can run three email campaigns in a month and send a total of 5,000 emails.

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. So, how do you create a personalized email?

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

SendX

APRIL 26, 2021

However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. This is a 138.2% Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. If you build it, they will come. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ And it’s why every publication you read now has a dozen newsletters.”

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Heinz Marketing

JUNE 27, 2023

And worse yet, our emails were landing in the Promotions tab every time. Sometimes even in the dreaded spam folder. I cleansed our database regularly, we segmented our lists in various ways, and we tried lots of variations of subject lines, CTAs, content formats, and even revamped our newsletter template. Hooray!!!

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Predictive Response

JANUARY 7, 2023

As you begin to prepare for the year ahead, it is important to consider several things you can do to drive more engagement, improvement to your CTR, and curate more compelling content for your campaigns. . Here are some ways you can improve personalization: . You can also use these emails for nurturing your leads.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SendX

OCTOBER 9, 2020

If email marketing were dead, then people wouldn’t be using it to send you promotional messages. In case you want to test the existence of email marketing, you can check the inbox of your email and see the efforts of the sending brand. The server sends most emails to the spam if it notices that the email has never been sent before.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

SendX

MARCH 5, 2021

Of course, you can refuse any communication channel. Here you can segment your audience and create personalized offers. You can also nudge a person to place an order. However, you can influence them. Even though some emails do go to spam ,there are quite a few ways to prevent it. 90% of emails go to the recipient.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. So this promotional email is aimed at promoting AirPods Pro to the masses. What did you miss?

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. So this promotional email is aimed at promoting AirPods Pro to the masses. What did you miss?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. This way you can be sure to target each and every one differently. This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. You can automate your pop-up to appear after a few seconds or trigger it to dsiplay on a specific landing page.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Do you have any tips on how I can drive up awareness and get more people to subscribe? Newsletters have made quite the comeback. You may have your very own newsletter and are hoping to grow it.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

FEBRUARY 22, 2023

A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers. This can increase open and click-through rates. This can help ensure that your subscribers can engage with your content no matter where they are.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. A high bounce rate can hurt the overall send health of your IP address. Call to Action (CTA).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Don’t mislead.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Tiecas

OCTOBER 30, 2023

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. So, don’t overlook the importance of email list hygiene.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Vision6

OCTOBER 20, 2021

But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. You can easily set this up with automation and use it as an opportunity to put these contacts into a lead nurturing email campaign. A contest in your newsletter to win a free service trial. Referral programs.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Contently

OCTOBER 19, 2018

How many of you have ever unsubscribed from a company’s newsletter? Some emails were too promotional and not informational enough, some were sent too frequently, and some just looked unpleasant. There’s no way to please everyone, but the right data can give you a good place to start. This should be a no-brainer.

Email Marketing 158

Email Marketing Newsletter CAN-SPAM Studies 158

Adobe Experience Cloud Blog

OCTOBER 18, 2017

That’s math anyone can understand and it’s a process that begins with onboarding new customers. Evergreen blog posts should be part of your overall strategy because they can be used in multiple ways to help current and potential customers. Serving your customers relevant content can help move them closer to another sale.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ). During freewriting, write everything you can think of about the topic at hand. Use prompts.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Litmus

MARCH 8, 2021

If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. But signing up for emails is optional —you can always download the ebook without subscribing to our emails. All major email laws, including CASL in Canada and CAN-SPAM in the U.S., Half of U.S.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52