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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Make sure to set an “Out of Office” autoresponder. A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Bounce Rate.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Is there a compelling benefit to filling out the form?

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Does text messaging for sales violate privacy laws?

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Follow email marketing compliance.