Hubspot

MAY 29, 2014

Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. Your boss won’t be happy to see your email marketing metrics start to tank. In this post, I’ll go over what bad and good email lists looks like, and what steps you can take to transform your bad ones into good ones.

CAN-SPAM 28

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Hubspot

MARCH 20, 2012

In fact, rotten email lists can leave you a lot worse then just queasy. Bad email lists can make it nearly impossible for your messages to get into your prospects’ inboxes. Sending emails that get marked as spam, which is exactly what happens when you send to bad lists. Email list are like milk -- they’re perishable.

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Hubspot

NOVEMBER 28, 2011

There's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. Here's the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it's used correctly. Marketing Automation Gets You Leads.

Marketing Automation Services 28

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Hubspot

SEPTEMBER 27, 2016

The entire premise of inbound marketing is that you succeed by attracting the right prospects to you and build a relationship based on your credibility. You can send a thoughtful marketing email to a bunch of people who have given you permission to connect and expressed a willingness to hear what you have to say.

Purchase 28

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Hubspot

JUNE 5, 2014

anti-spam law, "CAN-SPAM" -- it''s actually more comparable to laws in EU member states like the Ireland and Germany. You can also read more about CASL on fightspam.ga.ca. To Whom You Can Send Emails. That they can "un-consent": You must tell them that if they want to withdraw their consent, they can.

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Hubspot

FEBRUARY 13, 2013

And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. to help you spread the love with your marketing colleagues. 16 Cheesy (But Lovable) Marketing Pick-Up Lines. 2) "You could spam me all night and I still wouldn’t unsubscribe." So what do you say?

Privacy Policies 28

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Hubspot

FEBRUARY 13, 2013

And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. That's why we created this list of 16 ridiculous yet hilarious Valentine's Day ecards to help you spread the love with your marketing colleagues. 16 Cheesy (But Lovable) Marketing Pick-Up Lines.

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Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. We've all been through it.

Lead Generation 28

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Hubspot

MARCH 24, 2013

The fact that Klout is jumping into deeper analytics and business-friendly metrics should be quite beneficial for marketers. Marketers can finally take advantage of the prime visual placement and optimize those cover photos for lead generation. This means that marketers can utilize their cover images as a way to generate leads!

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Hubspot

SEPTEMBER 22, 2011

Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. 12 Sure-Fire Ways to Tick Off Your Email Database.

CAN-SPAM 28

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Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Two words: Unsolicited email (also known as spam). In reality, however, this practice could be the death of your credibility.

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Buy Work Management Marketing Management Deliverability 28

Hubspot

AUGUST 27, 2015

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.

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Hubspot

MAY 22, 2012

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Yes, thousands of contacts are a credit card swipe away, but your email marketing program -- a critical part of a well-rounded inbound marketing strategy -- will seriously suffer. 3) Generate an opt-in list.

Purchase 28

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Hubspot

OCTOBER 2, 2013

While the ISPs don’t tell us exactly how they weigh and assign value to each action, we can assume that stronger engagement actions hold more power than weaker engagement actions. Moving a message from spam to inbox. Negative engagement includes, but is not limited to: Marking an email as spam. HubSpot Experiment.

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Hubspot

OCTOBER 29, 2014

HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). You can be very sure those leads are just not interested in your email content -- or they are just inactive on their email. You can either send unengaged leads periodic re-engagement emails to get them back in your orbit without hurting your metrics.

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seo.co

OCTOBER 20, 2021

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. Email marketing is alive and well, despite its increasing difficulty. Source: Hubspot. Email Marketing as Content Promotion.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 10, 2012

So if you want to make sure you're not being a marketing outlaw, here's what you need to know to comply with the major laws that apply to marketers so you don't end up with a lawsuit, or worse. CAN-SPAM Act. Include an opt-out link, and honor unsubscribes promptly. Do-Not-Call Implementation Act.

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Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

MAY 30, 2014

First, bear with me as I set up why all marketers have been forced to dramatically change their strategy in the last half decade -- and then I’ll make a point I guarantee you won’t forget. Sensory adaptation is the psychological phenomenon that’s triggered a marketing renaissance in the last decade.

Lead Ranking 28

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Hubspot

JANUARY 9, 2013

Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! No marketer likes losing subscribers. 1) Retain Subscribers.

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Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix. That's cool.

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Hubspot

AUGUST 25, 2011

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. Email and social media can really complement each other. I know what you’re thinking.

Tips 28

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Hubspot

FEBRUARY 20, 2012

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. If you do know your Sender Score, do you know what it means for your reputation as an email marketer ?

Email Marketing 28

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Hubspot

OCTOBER 7, 2013

Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. Email Marketing vs. Direct Mail. As someone in the marketing world, when I get a new direct mail offer, I just stare in awe. this to be sent. In fact, 1.9

Email Marketing 28

Email Marketing Practices CAN-SPAM Transparency 28

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. SEO-generated inbound leads have a 14.6% Inbound leads can cost up to 62% less than their outbound counterparts.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Maybe you can use some of these in your next budget meeting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Marketing Charts ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JULY 25, 2012

Before you drop a dime on that, run your company through the sketch-o-meter to see if there are any things you can cross off the list of major turnoffs. Most inbound marketers are very concerned with their organic search presence , and for good reason. Hey, lean in real close. I have a little secret to tell you.

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Paid Search Agency Enterprise Management Companies Marketing Management 28

Hubspot

JANUARY 27, 2011

In episode 5 of Inbound Now , Christoper S. Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is the co-host of Marketing over coffee with John Wall. Email Marketing Is Dead. Just do it.

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Hubspot

JULY 24, 2018

You need people who you can email, and you need them quickly. That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause them more harm than good. Rent an email list.

Buy 78

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Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Grab a copy of Hubspot's 9 Step On-Page Search Engine Optimization (SEO) Guide. More on it can be found here. You can do either/or, or both. Google +1 Button vs. Facebook "Likes".

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Hubspot

DECEMBER 5, 2011

The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Learn how to measure your entire marketing program by downloading the complete, free guide here. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Bounce Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Would gloss over them as spam.". They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers.

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Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. How can this campaign provide value?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Albacross

APRIL 24, 2019

In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Let's discuss the differences between inbound vs outbound and specifically channels within these and how they stack up against each other! Then And Now.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

JULY 13, 2012

Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. So for now, that record is still held by, well, HubSpot. So for now, that record is still held by, well, HubSpot.

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