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Is Inbound Marketing Dying?

Marketri

They rejected “push” style outreach like cold calling and spam emails. It caught on as Inbound Marketing fed a growing trend towards self-service sales. I still have my now tattered t-shirt from my first INBOUND conference with the mantra, “Make Love, Not Spam.”

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Inbound Marketing: Everything You Need to Know

Webbiquity

That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing? Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.”

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HubSpot Feature Highlight: HubSpot Email Health Dashboard

Envy

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. Optimizing your email strategy on HubSpot is an ongoing process.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Put critical marketing tools and processes in place before jumping into automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

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Email & Workflow Hacks for Advanced HubSpot Users

SmartBug Media

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

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Top Email Validation Tools and How to Leverage Them

SmartBug Media

Email marketing is at the heart of any good inbound marketing campaign. The last thing any email marketer wants to face is an email-sending suspension from HubSpot. Fraudulent activity detection : This type of suspension detects poor sending behavior from your HubSpot-hosted inbox. NeverBounce.

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Here’s an interesting one.