Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. This results in a lack of engagement and positive responses, making your campaign dead on arrival.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. Click Rate. email was sent to a non-existent domain.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Offers should be a) specific, and b) tangible.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Only then can you tailor an email that resonates. click-through. Here’s an example.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

MAY 10, 2021

Although the two terms are different, they can both equally damage your marketing efforts. How Email Bounces Hurt Your Marketing. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Being CAN-SPAM compliant? Hard bounces = permanent delivery failures.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Opt Intelligence

OCTOBER 25, 2020

Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” Typos can happen any time of year, but the pressure is on as holiday shopping kicks into high gear.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Hubspot

OCTOBER 1, 2021

An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. Segmentation is key when trying to achieve the right formula for outreach campaigns.

Segmentation 75

Segmentation CAN-SPAM Work Management Click Rate 75

Martech Advisor

JANUARY 23, 2020

Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives. With all of these changes, how can marketers ensure they stay ahead of the game? Learn More: Email Marketing: 5 Tips to Create Great Email Content.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. How can AI be used for marketing? Unsure of what your customer thinks about your products and services?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sharpspring

SEPTEMBER 26, 2019

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. Email delivery rate. You can hire the best copywriter there is to hire. Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Litmus

JUNE 28, 2021

Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Consistent email engagement and deliverability. It can be fixed.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. The Impact of Ineffective B2B Data Marketers quickly become frustrated when email campaigns are dead on arrival due to ineffective B2B data. This results in a lack of engagement, making your campaign dead on arrival.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Sharpspring

OCTOBER 27, 2020

It can be very tempting to make an easy move that could turn out to have terrible consequences. As professional marketers, we all have access to the option of obtaining as many email contacts as we’re willing to purchase. The immediate reply, without fail, is always: “Are you sending to recipients that have requested your email?”

Purchase 52

Purchase Lead Ranking CAN-SPAM Deliverability 52

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. Examples: “Last Chance to Save 50% – Ends Today!”

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Litmus

FEBRUARY 17, 2021

Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! But email automation only works with the right strategies and tools in place. Let’s dive into the ways email automation makes your life easier. What a relief. Image Source.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88

Single Grain

DECEMBER 15, 2020

Every Email Service Provider (ESP) , whether you're using Mailchimp, Constant Contact, HubSpot or advanced CRM tools like Marketo and Salesforce, has a dashboard from where you can analyze the metrics I mention in this article. 1) Open Rate. Thus, the open rate of the email is 30.60%.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

PureB2B

MARCH 19, 2019

Turning this around could spell great news for your B2B marketing efforts—namely stronger campaigns, increased customer satisfaction, quality leads, and higher ROI. Here’s how to clean dirty data so you can hit your targets more effectively. Validate Data Accuracy. Thankfully, there’s software that can detect dummy accounts.

ROI 62

ROI Budget Programs Customer Satisfaction Validation 62

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Adobe Experience Cloud Blog

DECEMBER 22, 2015

Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen. Design Mobile Responsive Emails.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. When segmenting an email list, you slice it down into narrower and more meaningful segments.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

ConvertKit

APRIL 30, 2019

Your email marketing software will often collect data and calculate metrics for you, but those are just numbers on a screen if you don’t have a plan for how to actively implement what you learn into your email marketing strategy. Why tracking email marketing metrics is important. What you can gather from each email campaign.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing software will often collect data and calculate metrics for you, but those are just numbers on a screen if you don’t have a plan for how to actively implement what you learn into your email marketing strategy. Why tracking email marketing metrics is important. What you can gather from each email campaign.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Optinmonster

AUGUST 13, 2021

Are you looking for the best ActiveCampaign alternatives but can’t seem to find the best fit? ActiveCampaign is one of the most popular platforms for email marketers and websites. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. ActiveCampaign: A Brief Summary.

Small Business Marketing 68

Small Business Marketing Pricing Price Features 68