Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

FMG Suite

JULY 18, 2019

On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. What can you do to get more eyes on your emails? Don’t Get Flagged as Spam.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Determine the objective of the emails. Work on a memorable email copy.

Conversion 87

Conversion Optimization Content Curation 87

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Generally, a 60-character email subject line should work fine on desktops. It Should Create Urgency.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Walker Sands

DECEMBER 18, 2018

If your subject is too salesy, you’ll run the risk of hitting a spam folder rather than an inbox; if it’s boring, you’ll probably be sent to the trash bin. If you feel like this isn’t enough space, add details by updating the preview text instead of using its default (which can look weird because of formatting!). A good solution?

Email Marketing 40

Email Marketing Effectiveness B2B Marketing Campaigns 40

Outgrow

AUGUST 11, 2020

Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . Get Ideas from the Direct Response Marketing Playbook.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Adobe Experience Cloud Blog

DECEMBER 26, 2013

While retargeting ads can be used to combat abandoned carts, an email campaign is an alternative way to make these purchases complete. It takes a lot of marketing dollars to get a shopper to your checkout page, and it’s a marketer’s duty to ensure those dollars don’t end up wasted. Mobile Optimization.

Urgency Marketing 48

Urgency Marketing Thought Leadership Mobile Marketing CAN-SPAM 48

Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. 47% of email recipients open an email based on the subject line alone.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Email open rates. Marketing automation.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Should you send emails in the day or at night?

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. Examples: “Last Chance to Save 50% – Ends Today!”

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Use urgency—sparingly. Add some action.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Optinmonster

MAY 14, 2020

In this flash sales guide, we’ll go over what flash sales are, and how you can create an email sequence to help boost your bottom line. You’ll also get some flash sale email best practices to enhance this money-making tactic. Flash sales can boost your sales in a matter of days, if not hours.

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Also, they can trigger spam filters.)

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Optinmonster

DECEMBER 9, 2019

What if we told you, you can get them back (and no, you won’t need John Cusak or his boombox)? With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. 10 win back email examples to learn from.

Examples 59

Examples Email Campaigns CAN-SPAM eCommerce 59

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Automate What You Can. Keep Email Content Useful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Test your emails. Why Email Marketing?

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Sharpspring

SEPTEMBER 15, 2017

But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. Crafting the perfect email isn’t as easy as it sounds. Make readers curious.

Email Marketing 68

Email Marketing Work Management Planning Marketing Automation Services 68

SmartBug Media

SEPTEMBER 25, 2020

With so many great content we still weren’t able to attend everything live (thank goodness Power Pass Holders can access the sessions for the next year!). Is there a limit on the number of times we as marketers need to be reminded about this? It’s about humans , not about leads. Answer: no, there is not). Gated content has its place.

Demand 69

Demand Industry CMS Top of Funnel B2B Thought Leadership 69

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. You can use these subject lines as inspiration and swipe them right off!

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Optinmonster

NOVEMBER 16, 2023

Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing. Create a sense of urgency by giving a deadline.

Open Rate 100

Open Rate Tips CAN-SPAM Segmentation 100

Sprout Social

AUGUST 4, 2021

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! What is email marketing? Let’s get right to it.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Scoop.it

FEBRUARY 22, 2022

Once in a while, people make the sweeping declaration that “email marketing is dead,” yet no other marketing channel can compete with email in terms of Return on Investment (ROI). . Email marketing generates an impressive $36 for every $1 spent. Source: Campaign Monitor.

Email Marketing 69

Email Marketing Tips Planning Work Management 69

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Or discount offers to capture emails? Conversion research is one of the most important activities you can do.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Vision6

FEBRUARY 3, 2021

So it’s important we meet these ever-growing expectations by understanding the basics behind what makes a really good email design and what makes a terrible one. Strap yourselves in because we’re going to clear the fog on your design lens so you can understand all the mechanics that go on behind the scenes. Email Subject Line.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98

Litmus

OCTOBER 13, 2020

Caitlin Smith: Welcome to Delivering, a podcast about email design, strategy, copywriting, development and the email marketing industry. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. I’m your host’s friend, Caitlin Smith.

Click Rate 65

Click Rate Email Marketing Paid Search Agency Interactive Marketing 65