Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

TrustRadius Marketing

FEBRUARY 3, 2020

Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. There is more to personalization than using someone’s name in an email subject line. Another personal touch that can make customers feel important is signing the email with a real signature and name.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked.

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Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers?

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

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Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

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Email Marketing Planning Marketing Analytics Tools Click Rate 64

Martech Advisor

NOVEMBER 20, 2019

Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. You can specify what communication should be triggered in response to each customer's behavior.

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Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. There are many benefits of email marketing : People check their email a lot , up to 20 times a day.

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Enterprise Management Work Management Email Marketing Marketing Management 105

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

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Optinmonster

APRIL 11, 2024

Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Build a Great Email List 2. Use Double Opt-Ins 3. Choose the Right Email Marketing Platform 4. Avoid Spammy Email Content 5.

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SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization?

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Optinmonster

AUGUST 20, 2023

Are you looking for the best WordPress email plugin? Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Hubspot

DECEMBER 5, 2011

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Litmus

APRIL 21, 2023

Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. The Gmail promo tab is NOT the spam folder. Jarring, to say the least.

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Promotion CAN-SPAM Deliverability Eye-Tracking 106

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. See how the right technology can pay off for your small business. Table of contents Why is email marketing essential for small businesses?

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Single Grain

NOVEMBER 18, 2022

Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software. I recently tested it out for my business and was impressed with its features and easy functionality. Related Content: 7 Steps to Get More SaaS Customers with Cold Email.

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Identify your goal for the campaign. Figure out the outcome that you want: Is it to clean up your list? Promising value.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Litmus

SEPTEMBER 18, 2020

We still have monthly Litmus Live Day sessions for the rest of the year, so be sure to check those out when registration opens. And we’ll be releasing all recordings from Litmus Live Week on Monday, so keep an eye out for that. But there are still things email marketers can do to ensure inbox placement. catches up.

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Deliverability CAN-SPAM Top of Funnel Webinar Metrics 68

Albacross

APRIL 24, 2019

sending out a bunch of emails?. In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Buy an email list, and spam the list with promotional offers. Use Opt-In Forms.

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Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. Marketers need to keep an eye on the evolving trends in Email Marketing to optimize it for their omnichannel marketing endeavors.

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DealSignal

FEBRUARY 26, 2024

This differs from B2C email marketing, where email campaigns are directed to individual consumers and tend to be more promotional in nature. The deliverability rate is calculated by taking the number of delivered emails and dividing it by the total number of emails sent. This benchmark is critical.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Vidyard

SEPTEMBER 14, 2020

Collectively, we send millions of emails every year. If you printed them out and stacked them up, they’d reach all the way to Mars (probably). Watch and Learn Want to learn about using video in email via video? We made a video version of this blog so you can do precisely that! How to Add Video in Email 4.1

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Video Marketing Email Marketing Paid Search Agency Work Management 65

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing.

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SalesIntel

SEPTEMBER 6, 2021

You probably want to find a convenient way to improve your email conversion rates. However, this is often a challenge as you have to keep track of various things and be well informed. How to Increase Email Conversion Rate. Below are a few helpful tips you can use to improve your email conversion rate: Use Double Opt-In.

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Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails.

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Single Grain

JANUARY 15, 2020

So how can you avoid experiencing such a loss? As Neil Patel points out: Unlike other lead generation strategies, content marketing gives to prospects, instead of asking them for something. You can put in optional email gates to your videos to start generating leads. Content marketing.

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Lead Generation Social Media Top of Funnel Lead Ranking 132

Albacross

JULY 24, 2018

If you’re trying to figure out how to grow your business without spending money, you’ll probably have a lot of people suggesting the same thing: Start blogging, and come up with a great content strategy. Unfortunately, there’s more than meets the eye when it comes to blogging. Let’s get started! #1: 1: Repurpose And Re-post Content.

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71

seo.co

DECEMBER 8, 2020

That’s why I wrote this eBook; business owners deserve an easy-to-read, simplified breakdown of organic online marketing with clear tactics they can implement on their own. SEO makes your website visible to potential customers so that you can make sales. Most importantly, it’s entirely reliant on user experience.

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Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. Figure out what content you need to create. It helps you make you can deliver the right content to the right people at the right time.

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