Opt Intelligence

AUGUST 23, 2021

Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. This could be costing you money, and is definitely costing you in quality score and good standing with your Email Service Provider. If it’s too risky to email disengaged subscribers, what can you do?

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

DotDigital

MAY 17, 2021

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe” component of the existing laws. Why was this change needed? What are the specifics? So what’s next?

CAN-SPAM 116

CAN-SPAM Act-On Opt-out Opt-in 116

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 92

Enterprise Management Sales Qualified Leads API Hubspot 92

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Email is sent only to legit subscribers (opt-in list). Yes, personalization and segmentation can be done. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Navigate the Channel

NOVEMBER 9, 2023

If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. You can bet that the international data community, which is becoming a larger political bloc by the year, will put pressure on North American lawmakers to protect their interests should the EU laws turn out to be successful.

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. When the prospect can easily research and learn on their own. Why such CTAs can make it: Urgency triggers action.

Urgency Marketing 103

Urgency Marketing B2B Allocation CAN-SPAM 103

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Spam filters operate in many layers.

Marketing AI 93

Marketing AI CAN-SPAM Deliverability Webinar Metrics 93

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. Cost savings: Sending emails to invalid or non-existent addresses wastes resources and can lead to higher bounce rates.

Work Management 98

Work Management Marketing Management Validation Software 98

Valasys

OCTOBER 10, 2023

By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time. Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Below are the top metrics you can glean from JangoMail’s real-time reports: Delivery Status Delivery status helps you track the status of each message you send.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Vision6

MAY 2, 2023

The main SMS compliance laws we will be referring to in this article include the Spam Act 2003 and Spam Regulations. Customers can opt-out at any time : unsubscribing from your product or services should be easy and straight-forward. Before we get ahead of ourselves, let’s start with the basics. No brainer right?

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Litmus

OCTOBER 15, 2021

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test? Can Litmus Support help me debug my deliverability issues?

Webinar Metrics 82

Webinar Metrics CAN-SPAM Deliverability Domain 82

eDataSource

JULY 30, 2019

DEFINITION. Application Program Interface - A computer programming term describing a set of definitions, protocols and tools for building software. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. Confirmed Opt In - an email address verification method. This week, we’ll cover A through D.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Martech Advisor

NOVEMBER 20, 2019

Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Marketers can use email automation to regularly connect with their consumer base and significantly reduce the time and effort needed to send emails. There were over 3.8 ” email. ” email.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Key Definitions Personal Data: Personal Data is information that relates to an identified or identifiable individual. Luckily, the answer to those questions is yes.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Key Definitions. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR. There are a few key questions that most sales teams had when the GDPR became enforceable.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. Second, let’s look at the spam problem.

CAN-SPAM 59

CAN-SPAM Deliverability Phishing Guidelines 59

JangoMail

MARCH 26, 2021

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Sending to bad, old, or inactive email addresses can lead to sending to spam traps, which are hurtful to your sending reputation. What is list hygiene?

CAN-SPAM 76

CAN-SPAM Opt-out Click Rate Opt-in 76

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Below are my definitions for these three kinds of automated emails. They can be financial or contractual. For example, under U.S.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

Convince & Convert

MAY 5, 2016

Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fulfilled. Double Opt-In.

Opt-in 91

Opt-in Opt-out CAN-SPAM Click Rate 91

JangoMail

MAY 6, 2022

Spring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Sending to bad, old, or inactive email addresses can lead to sending to spam traps, which are hurtful to your sending reputation. This applies to all kinds of things, including email marketing!

CAN-SPAM 40

CAN-SPAM Opt-out Click Rate Opt-in 40

Optinmonster

DECEMBER 1, 2020

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners. Let’s dive in! What Is Permission-Based Email Marketing?

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

JangoMail

JULY 28, 2022

Delivery issues can be hard to resolve, and when there are problems, it’s easy to blame the ESP. Delivery issues can be hard to resolve, and when there are problems, it’s easy to blame the ESP. One thing you definitely want is an ESP who will work with you to help resolve delivery issues. What makes a good sender?

CAN-SPAM 40

CAN-SPAM Opt-out Deliverability Opt-in 40

SendX

JANUARY 5, 2020

They can subscribe to your list without having to navigate from the page they’re on. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. What is an email list? What do customers get by providing their emails? Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Adobe Experience Cloud Blog

MAY 3, 2017

You can use social media to ask for email subscribers, use a blog or other content to capture email addresses or use any of a plethora of lead capture platforms that integrate with your engagement platform , such as SumoMe or Justuno. You can only truly learn the intricacies of this audience through your own communication with them.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Valasys

JANUARY 22, 2019

Other reasons for email delivery failure: Full mailbox Vacation or Auto-Reply Blocked email Spam folder. If it is 5% or 10% or higher then there is definitely a significant problem that needs to be resolved as soon as possible. Hitting spam traps. Excess spam complaints. We’ve all faced this situation. The Calculation.

CAN-SPAM 53

CAN-SPAM Deliverability Opt-out Opt-in 53

ANNUITAS

SEPTEMBER 15, 2015

Failing to do this before launching a program will ensure that your emails land directly in the spam folder, or worse, not even reach your prospects at all. Learn more about privacy, deliverability and data governance best practices here and always aim for opt-in as a standard best practice.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

MakesBridge

JANUARY 22, 2018

What can you tell to your own email marketing team? Even a decent email message from a domain with a very solid reputation can still end up in the junk folder of a particular inbox because the recipient has shown that this specific message is not relevant to him; although it may be relevant for other users out there. Email Engagement.

Deliverability 54

Deliverability CAN-SPAM Jigsaw Opt-out 54

BenchmarkONE

NOVEMBER 28, 2018

Unsubscribe rates can range dramatically based on what you do. Irrelevant content, or content that was otherwise different from what the opt-in had promised? Content that reads like spam, and might be winding up in spam folders? Is it likely that they left because you sent: Multiple emails in a week, or a day?

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

Litmus

MARCH 2, 2020

Great tools and innovations will move email from a static, ‘been there, sent that’ state to a highly customized message that can adapt based on marketing and subscriber elements.” “How will email marketing change by the end of the decade?”. But how do they hold up now, a month in to 2020? Personalization & Dynamic Content. “By

Privacy 69

Privacy CAN-SPAM Leads Lead 69

ClearVoice

MAY 21, 2021

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance.

CAN-SPAM 98

CAN-SPAM Opt-out Opt-in Paid Search Agency 98