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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

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How to Build an Email List for Retargeting using Google Ads

SendX

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! They can subscribe to your list without having to navigate from the page they’re on. What is an email list? What do customers get by providing their emails?

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Can You Ever Win Unsubscribed Prospects Back?

BenchmarkONE

Unsubscribe rates can range dramatically based on what you do. Take a look at your email copy, the frequency of emails, the length, and the style of email content before a group of users unsubscribed. Irrelevant content, or content that was otherwise different from what the opt-in had promised? Google Display or Search ads.

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How to Improve Online Conversion Rates

seo.co

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. You can actually increase the visibility of your CTAs in a number of distinct ways: Frequency. However, the cause of this can be a bit misleading. The placement of your CTAs is also important.

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Email Deliverability: How to Get More Emails in Inboxes (2024)

Optinmonster

In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. Use Double Opt-Ins 3. Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters.

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them.

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Tips & Tricks to Optimize your Emails

SendX

When done right, it can generate impressive returns - 4200% return on investment. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. No “unsubscribe” box or a long opt-out mechanism. According to statistics, last year, U.S.