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Link Building for 2020: What Works and What to Avoid

Martech Advisor

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That’s why it is vital to make link building a part of your SEO plan. Here are our four link building 101 tips to push your hyperlinking game to new heights in 2020.

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building.

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Negative SEO: Is Negative SEO (aka “Google Bowling”) Still Real in 2021?

seo.co

While successful negative SEO attacks are VERY rare, they can still have a massive negative impact on your site and traffic. has been the recipient of negative link building campaigns as recent as 2020. There are also SEO agencies that employ these tactics by spamming bad links in comments. Non-relevant Links.

SEO 98
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Is Guest Blogging Dead? Yes & No. Here’s Why.

seo.co

The objective is always to rank as highly as you can as this will drive exponentially more traffic to your site, which ultimately means more sales and reaching your target audience. Back in 2014, Matt Cutts, the former Head of Web Spam at Google said that “guest blogging is done; it’s just gotten too spammy’. + To Sum Up.

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The Do’s and Don’ts of Writing Content for SEO

ClearVoice

How can you make the content easy to digest and scan? With these answers in mind, you can create a detailed outline of what you will cover to meet the reader’s needs. Readers can tell when an article is drawn out to meet a specific word count. . How does your product/service tie into this? . Focus on your customers first.

SEO 111
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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? Definitely do those two steps with your competitors, too.

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MozCon 2019: The Initial Agenda

Moz

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.