The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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Confessions of a B2B Marketer

SEPTEMBER 27, 2023

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Shay Howe, CMO of Active Campaign. Shay shares his playbook for 6x revenue growth over the past 6 years.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

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illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. To learn more about the 2020 marketing landscape, check out the results and advice that this year’s participants shared below.

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Influitive

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

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Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. For this prompt, try selecting the CMO persona. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Please keep answers simple.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. The post The New Role of the Modern CMO appeared first on SAGE. How can we disrupt the market?

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Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Episode Summary.

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Search Engine Journal

FEBRUARY 1, 2022

What's next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? The post Conversation Intelligence Trends & Tips From Invoca’s CMO appeared first on Search Engine Journal. Dee Anna McPherson explains.

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Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

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B2BMarketing.net

APRIL 9, 2024

Emma Chalwin, CMO, Workday said: “While these rock icons might not consider us to be rock stars in the traditional sense, our customers around the world are the true rock stars of business and we want to celebrate that. We’re excited to show the world how Workday rocks the future of work.”

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Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . We’ve outlined 5 benefits that a Virtual CMO can bring to your business to ensure your brand stays top of mind and relevant during the pandemic and uncertain times. .

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Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). You create a Google Ads campaign and get swallowed by the ad costs. You Have a Marketing Plan, but No One Is Available to Be in Charge of It.

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Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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GrowPowerful

JULY 6, 2022

Here at GROW, we’re supporting an increasing network of B2B tech companies looking to move into such spaces using a Fractional CMO model, which allows CMOs to work on a contractual basis to drive performance-based marketing campaigns for larger corporations. The iCMO Finally, the iCMO. The big picture. All the best, Brett

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nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

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Smarte

SEPTEMBER 3, 2020

Chief Marketing Officers (CMOs) have traditionally overseen campaigns, content, communications, branding, advertising – they still do. Imagine a data-driven CMO. The post The Future of Marketing and Rise of the Data-Driven CMO appeared first on SMARTe Inc.

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Marketri

SEPTEMBER 12, 2023

By tracking relevant metrics and Key Performance Indicators (KPIs), you gain insights into how your target audience engages with your messaging and campaigns. These specialists can help you make the most of your marketing investments, optimize campaigns, and guard against fraud in the digital marketing landscape.

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Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

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BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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Drew Neisser

JULY 8, 2022

That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. The post HubSpot CMO: Sailing Above the Sea of Sameness appeared first on The Drew Blog.

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Zoominfo

NOVEMBER 1, 2022

We recently went through this process at ZoomInfo when Law came on board as the new CMO. This can be a strategy for cross-functional alignment, campaign building, leveraging certain plays, and even M&A. “We’ve But it’s not just about cutting spending — efficiency is about using every dollar more effectively.

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Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. They also track and report on campaign performance metrics.

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SalesIntel

FEBRUARY 8, 2023

Once you know the technology stack of your prospects, you can tailor your marketing campaigns for the initial touch. Your team can uncover more in-market customers, score leads with greater precision, and reshape your B2B marketing campaign with customized messaging. Another thing to consider, do you have all the information you need?

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Drew Neisser

AUGUST 12, 2022

When Drew heard Alan Hart ’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today , he knew he couldn’t do it better. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.

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Bluetext

DECEMBER 20, 2023

In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake’s journey in the marketing world has been nothing short of extraordinary.

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Tomorrow People

JANUARY 19, 2017

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns.

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Modern B2B

MARCH 9, 2023

It’s much easier just to get past the problems or ignore them and just push on to the next campaign. We can either be fiddling around fixing our technology, for which the business won’t thank us, or we focus on campaigns, which by definition will be suboptimal, but at least we’ll be actually feeding the sales teams.

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6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

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The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. Full Marketing Campaigns: A digital B2B marketing campaign involves multiple digital marketing techniques to generate leads and reach potential customers. What is a fractional CMO?

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