What is pay-per-click, or PPC?
AUGUST 20, 2019
Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. Pay-per-click campaigns are usually synonymous with paid search campaigns. Simply put: Pay-per-click (PPC) is a digital marketing metric where the advertiser pays a set amount per click. I always get PPC and CPC confused.