How To Boost Your ROAS By A/B Testing LinkedIn Ads
Marketing Envy
MARCH 9, 2022
It’s always good practice for every marketing team to have a PPC campaign budget for ongoing campaigns and a dedicated budget for testing. Again, there was a clear favorite, with ad ‘A’ producing no leads but at a CPC of $16.66, and ad ‘B’ producing one lead at a CPC of $12.71.
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