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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. So, what should you know about PPC ads and keywords? Let’s jump right in!

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10 B2B Demand Generation Strategies to Increase Leads

Webbiquity

Pairing offline methods like direct mail with cost-effective digital channels can be remarkably efficient. On Facebook, for example, the CPC for content ads is much than for non-content adsmeaning you can balance higher-touch tactics with more economical digital approaches. Thats PPC advertising in action. Curious how it works?

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What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of cost per click bidding, why it's important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

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How to Create a Comprehensive Paid Advertising Plan

Marketing Insider Group

Understanding the cost structure of different platforms helps in determining where to allocate funds most effectively. Every platform works on a different cost model. Social media campaigns often use a cost-per-click (CPC) or cost-per-impression (CPM) model, while Google Ads also uses a pay-per-click (PPC) format.

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Pay-Per-Click (PPC) Advertising in B2B Marketing

Orange Owl Blog

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. A clear call-to-action in PPC ads can boost CTR by 2.8%.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Spear’s engagement began with an audit and assessment of the pilot campaign, to gauge what learnings could be gleaned from the experiment, and also to help provide baseline data on which to project Cost Per Click (CPC) and potential ROI. Average Cost Per Click decreased by more than 60 percent.

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PPC Keyword Research 101: How To Build Your Campaigns

Unbounce

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them. How to Do PPC Keyword Research.