Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Why TV Is Still Around.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The term “super listener” came from an Edison Study and is a group defined as respondents who listen to an average of five hours or more podcasts each week. Podcast Listeners are engaged.

Ads 52

Ads Campaigns Cable Advertisements 52

ClearVoice

APRIL 20, 2022

Neuroscientist Antonio Damasio discovered in a study that emotions are essential for decision-making. There’s an adage in storytelling that says you should “show, not tell.” People make decisions based on eight primal emotions. And that can be incredibly powerful.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? You have all the tools you need, so why not use them to your advantage?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Marketing Institute

MARCH 30, 2018

Cable news, Rohit points out, is having a banner year because it’s selling outrage. A new study from Sprout Social finds that most consumers (66%) think it’s important for brands to “take a public stand on social and political issues.”. Non-Obvious trend: Back-storytelling. Sometimes outrage is reasonable and justified.

Curation 108

Curation Content Marketing Proposals Dwell 108

Marketing Insider Group

APRIL 30, 2013

Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. The CMO role is a great gig, but it requires major skills.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Outgrow

JANUARY 22, 2020

Their client stories and other series full of storytelling are proving to be a blockbuster. Videos related to training and case studies reached the zenith when the hit rate increased by 500%. It took a detailed cart study and 2 automated emails for Morrow Music to achieve 26% recovery from the abandoned carts.

Marketing Analytics Tools 75

Marketing Analytics Tools Marketing Automation Services Tools Cable 75

Contently

JULY 14, 2016

The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. To be successful, creators have to be raw and available, not over-produced and polished.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Webbiquity

MAY 23, 2017

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. There are more case studies and whitepapers out there than there is time to read them. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Hubspot

NOVEMBER 7, 2018

They inspire case studies, jokes, and Halloween costumes. TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Contently

APRIL 21, 2017

A 2014 study published in Medical Care found that consumer-driven prescription requests, swayed by direct-to-consumer marketing, “had a strong effect on recommended treatments. About 20 percent of sciatica patients requesting oxycodone would receive it, compared to one percent of those making no specific request.”

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

chiefmartech

FEBRUARY 9, 2016

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.). A Celebration of the 2016 Stackies Award Winners.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Circle Studio

AUGUST 13, 2020

This is called the “picture superiority effect” and studies indicate that including powerful visuals can increase information retention by 55% – 65% or more. The best presenters in the world are also incredible storytellers. So look for stories, examples, illustrations, case studies, etc. to help bring your points to life.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

CoSchedule

FEBRUARY 27, 2023

With in-depth guides and case studies, Matthew compiles a ton of research into every post he writes. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Good organizational skills are key.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon (two reigning kings of big data), with their incredibly successful recommended products or movie titles. Studies have shown that contextual ads are more likely to be clicked on and remembered than behavioral ads.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126