Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Studies show that content marketers who toss their preconceptions into the trash, identify with their customers, and create content that meets their needs reap better results.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. Psychological research shows a strong link between thankfulness and happiness.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Martech

FEBRUARY 6, 2024

Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

Contently

APRIL 24, 2017

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Redefining purpose — According to a recent Gartner study , more than half of consumers now expect action on the part of brands related to social issues. Other moments? So mundane!

CMO 62

CMO Press Cable Blast Campaigns 62

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Read the full case study: 2.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Photo and video posts also generate more engagement than those using just text. Virtual Events.

Trends 111

Trends Planning Work Management Marketing Management 111

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 73

Cable Television marketing Broadcasting Curation 73

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? For instance, we’re finding out more about this space from the global video network Vevo. Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%. That’s a show stopper.

Cable 109

Cable Work Management Bundling Cross-Selling 109

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B products are often more complex.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

ClickZ

JANUARY 21, 2021

According to a recent study released by a coursework writing service , gamification has been recognized as a top digital marketing technique within a very short period of time. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. 7) Digital marketing strategy with gamification.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Digilant

MAY 18, 2021

So, although re-implementing more digital out-of-home, geo-fencing, or foot traffic studies are smart investments as people return to a more normal routine, you don’t have to rethink your strategy altogether. . CTV Surppases Cable. However, if you haven’t implemented an Amazon shopping strategy, the time to start testing it is now.

Trends 52

Trends Advertising Agencies Planning Cable 52

Contently

SEPTEMBER 20, 2016

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). To help out, Nielsen looked at three non-engagement-based metrics and studied how they affected consumer behavior: 1.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Content Standard

NOVEMBER 3, 2015

According to a new study, U.S. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Streamed content is a much more economical choice when compared to traditional cable or linear TV.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Backlinko shared findings from a study in which 1.3

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

FEBRUARY 3, 2020

Defy Media Study published by Variety). Only 45% of Gen Z watches cable. 2019 Yellow Recruiting Study ). 2019 Yello Recruiting Study ). 2019 Yellow Recruiting Study ). 2019 Yello Recruiting Study ). 2019 Yello Recruiting Study ). Source: 2019 Yellow Recruiting Study. Source: Think with Google.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. But the company actually uses them to create hype about the product they are about to launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Contently

MARCH 28, 2018

App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. Overcome Technological Hassles. Combat Isolation.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

PathFactory

APRIL 29, 2020

Either bingeing through episodes of a new show on Netflix or, if you are like my parents, finding new crime drama series through on-demand cable, the goal is the same: entertain (and distract) yourself with interesting content until we can get back to normal life. What else do we have to keep us busy when we aren’t allowed to leave the house?

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Mass Analytics

DECEMBER 8, 2021

The case study Dr. Jarrar used showcased how they managed to isolate the issue, which one of their clients was facing, through creating segments based on consumer behavior and creating a separate model for each one of them. She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Why TV Is Still Around.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Project review/case studies. Understanding how YouTube marketing works and utilizing the platform to your advantage will help to increase exposure for your business. Video blogs.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Sword and the Script | B2B

APRIL 19, 2022

Sometimes you get reporters on your list that you later find that tweet things that don’t really interest you (political rants, cable company grievances, lunch photos). A good way to kick it off is to go in on a co-marketing initiative – a study or webinar for example. Image credit: Unsplash and respective study. Get creative.

PR 69

PR Twitter Brand Identity Branding 69

ScanmarQED

MARCH 17, 2021

case study, “How to build an in-house Marketing Mix Modeling Capability" here. and Cable TV, but?additionally,?you?run This approach allows brands to benefit from the common sources of detailed digital data without sacrificing the strategic benefits of aggregate modeling. ?If If you are interested in learning more about?marketing

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

case study, “How to build an in-house Marketing Mix Modeling Capability" here. and Cable TV, but?additionally,?you?run This approach allows brands to benefit from the common sources of detailed digital data without sacrificing the strategic benefits of aggregate modeling. ?If If you are interested in learning more about?marketing

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

KoMarketing Associates

DECEMBER 11, 2018

A recent study reported on by Inc found that 75 percent of millennials and Gen Zers polled stated that they would rather text with someone than call them on the phone. Besides messaging apps, both millennials and Gen Z prefer texting with people versus placing a phone call. The same goes for commercials on the radio and TV.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. The term “super listener” came from an Edison Study and is a group defined as respondents who listen to an average of five hours or more podcasts each week. Podcast Listeners are engaged.

Ads 52

Ads Campaigns Cable Advertisements 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

illumin

JANUARY 3, 2019

And it should be comforting to know that according to a Marketo study , the average repeat customer spends 67% more in months 31-36 of their shopping relationship than in the first 6 months. Perhaps someone browsed and purchased a desktop monitor for the holiday, and then looked at (but didn’t buy) an HDMI cable.

Cable 45

Cable Top of Funnel Advertising Funnels Case Studies 45

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

ClearVoice

APRIL 20, 2022

Neuroscientist Antonio Damasio discovered in a study that emotions are essential for decision-making. People make decisions based on eight primal emotions. Learn what they are and how your @brand can use them in your @contentmarketing Click To Tweet. And that can be incredibly powerful.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Vidyard

MARCH 19, 2014

Take a look at their eInvoicing video as an example (it’s a spoof of Direct TV’s award-winning ‘Get rid of Cable’ ad campaign ): As you can see, Taulia clearly understands that to make meaningful connections with your audience, you can’t just list off buyer pain points – you should elicit some emotion.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

ClickZ

APRIL 19, 2021

Cable Management – 4x higher. Other success metrics include: Seating – 3x higher, among strong performers is the new intro, World One. Foot Rockers – sales at 8-10x higher. Sit/Stand – overall 3x higher, with float tables up 5x. L6 Laptop holder and the new Pro Click Mouse are their most popular add-on items at under $100.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40