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What Virtual Reality Can and Can’t Do for Your Brand

Contently

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Combat Isolation.

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Top 9 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. This year, the show includes a visual storytelling track that will be sure to feature innovative immersive content. the developer audience using augmented reality.

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Top 10 immersive marketing events of 2023

Martech

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. This year, the show includes a visual storytelling track that will be sure to feature innovative immersive content. the developer audience using augmented reality.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

Yet if pharmaceutical companies can’t escape ethical concerns over credibility, the question remains: Should they be allowed to invest in content marketing at all? However, as TV viewing habits change and magazine subscriptions dwindle, these companies may soon turn their massive ad budgets to the internet. A bitter pill.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon (two reigning kings of big data), with their incredibly successful recommended products or movie titles. Studies have shown that contextual ads are more likely to be clicked on and remembered than behavioral ads.