Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a very close social media community. What social networks are they using? Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Buffer

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love.

Social Media 76

Social Media Hubspot Media PR 76

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn. Tweet This!

SEO 100

SEO Enterprise Management Digg Press 100

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Long description (up to 500 characters).

RSS 100

RSS Promotion PR PageRank 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. What Neuromarketing Can Teach Social Media by Social Media Today. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Post on Google Buzz.

SEO 100

SEO Digg Consulting Social Networks 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. Everyone in PR should read this.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

SEPTEMBER 4, 2015

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past.

Social Media 80

Social Media Social Marketing Media Buzz 80

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 100

Social Media Media Broadcasting PR 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Best Practices for Corporate Twittering by Social Media Today. Visualizing Twitter Statistics x100 by Digital Buzz Blog. 105 Twitter Applications for PR Professionals by Everything PR.

Twitter 100

Twitter Best Practices Digg PR 100

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, a flurry of likes or comments on a specific post means that you’re capable of creating buzz with that type of content. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Post on Google Buzz. It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling. Tweet This!

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. So imagine if just 10% of that group – and personally I think that’s conservative – were motivated to share SAP content with their social networks each week. What do you see happening in Content Marketing today? How is it changing? Advertising is now in high-speed change.

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 31, 2012

You never see people talk about competitors on social networks, and on marketing blogs. Are customers actively discussing your competitor on social media? Is the competitor getting fleeting attention from the media, or is there sustained marketplace buzz? It’s the ultimate taboo topic. But respond intelligently.

Word of Mouth 115

Word of Mouth Social Media Broadcasting Pricing 115

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity.

Paid Search Agency 120

Paid Search Agency Advertising Agencies CAN-SPAM PR 120

Convince & Convert

AUGUST 16, 2010

[link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Contently

JUNE 8, 2016

The athletic apparel brand will launch its Newsroom network to drive real-time engagement of its #FirstNeverFollows campaign, which debuted at the FIFA 2014 World Cup in Brazil. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Branding 60

Branding Brand Identity Youtube Distribution 60

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Parse.ly

DECEMBER 11, 2018

Whether that’s from social networks buzzing about a surprising trailer or searches for the true story behind a plot line, there are a number of ways to approach getting more attention. This serves as a good reminder that the main goal should be to get people to read about a movie, period.

Press 69

Press Wiki Correlation Traffic 69

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Convince & Convert

AUGUST 2, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Hinge Marketing

JANUARY 3, 2014

Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. Sharing your content generates buzz about your firm.

Planning 48

Planning Content Marketing Work Management Blogger 48