Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: McKinsey.

Lead Generation 274

Lead Generation Marketing Automation Services Trends Lead Scoring 274

Webbiquity

JULY 28, 2022

More individuals will consider signing up for this special early access, which will ultimately have a beneficial impact on future sales and conversion rates for the company. Product launch email marketing is highly effective at generating buzz and excitement about new products. It also builds customer loyalty.

Product 267

Product Effectiveness Template Marketing Automation Services 267

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Marketing automation. Account-based marketing. The digital marketing dos and dont’s. DO: Expect to invest in marketing automation tools if you haven't already.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Pursue endorsements from those who possess influence with your target market.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They need to demonstrate their impact all the way to bottom line sales via " closed loop metrics." What gets measured gets done.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line. HS) Thanks Daniel!

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 200

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. I have seen entire sales and marketing strategy plans that amount to one thing only – get into the C-Suite.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. With all of these advancements for content marketing, it’s about time we shred the white paper. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Tony Zambito

MAY 8, 2011

The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    Marketing becoming the home for content strategy and sales enablement finding its’ home in sales.  Image via Wikipedia.   What’s going on? . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Leadspace

OCTOBER 5, 2016

To quote Leadspace’s VP of Product Travis Kaufman: “Predictive Analytics adds a crucial layer of objective, pure data-driven insights and intelligence to inform your marketing and sales decision-making process. It will save your sales and marketing teams countless hours, and significantly increase your conversion rates.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. 7: The Six Best Google+ Marketing Tools. #8:

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Zoominfo

AUGUST 30, 2018

Building out your sales pipeline. Keep in mind, it’ll take weeks or even months to calculate your final revenue figures– as you’ll need time for the leads you acquire to work through the sales funnel. As any event marketer knows, planning a B2B conference involves dozens of different roles and responsibilities.

Conference 187

Conference Planning Budget Programs Tips 187

ANNUITAS

APRIL 2, 2013

Marketing automation optimized? Often marketing and sales are analyzing metrics in their siloes and massaging the reports to inflate their value; and often times the metrics that sales presents to the executives contradict the metrics marketing brings to the table. Demand programs strategized?

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Automation Services Lead Scoring 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Jim is seeing a lot of companies lifting off as a result.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

markempa

AUGUST 24, 2007

He explained that his company had invested "big dollars" to install a new marketing automation software system. It promised to deliver better ROI measurement for their marketing campaigns. " I asked him where he thought the breakdown was happening and he said, "my sales team. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” What do I plan to achieve?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Management Buying Cycle 100

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data?

Intent Data 114

Intent Data Intent Top of Funnel Marketing Automation Services 114

Heinz Marketing

SEPTEMBER 13, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tiffani: Or sales in general. You can even ask Alexa!

B2B Sales 106

B2B Sales Cross-Selling Work Management Enterprise Management 106

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. When this is the case, your company has to rely on others’ expertise to drive sales. Influencers – Trying to get the attention of a blogger?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Longer sales cycle – The professional services website must be designed for the long sale. Machine learning and AI will have a dramatic impact on account-based marketing. This is a mistake.

Marketing Automation Services 147

Marketing Automation Services Design Marketing Websites Service 147

Tony Zambito

APRIL 2, 2011

If you are a CEO, CSO, or CMO, I am sure you’ve been confronted by the statement: “we know everything we need to know about our buyers” from your sales or marketing departments.    It sounds like a chorus - sales, marketing, customer service, support, and corporate strategy all saying the same thing repeatedly. 

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

Customer Experience Matrix

MAY 28, 2015

Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Top of Funnel 120

Content4Demand

APRIL 4, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Automating MarTech Decisions. B2B Marketing Automation Platforms Marketers Guide – Updated for 2019! 3 Reasons to Add the B2B Sales & Marketing Exchange to Your Must-Attend Event List.

Marketing Automation Services 85

Marketing Automation Services Account Based Marketing ABM Content 85

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Lead Generation 120

Lead Generation Demand Generation Agencies Marketing Automation Services Demand Generation 120

Single Grain

JULY 8, 2021

Business-to-business (B2B) marketing does leverage technology to scale and drive efficiency in the lead-generation process, but there is a need to streamline these solutions for maximum impact. The problem is, sales funnels are often filled with poor-quality leads that you need to sift out, which can hinder efficiency.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Martech

NOVEMBER 15, 2023

For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Customers want both Black Friday began as an in-store kickoff to holiday sales.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation. Tags: Personal Branding Social Networking Blogging Buzz Marketing.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Buzz Network Marketing 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. 4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106