Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. After all, what works best on Instagram might not be prime for Facebook or Twitter.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Martech

DECEMBER 28, 2021

Baird suggested that one tool retailers might adopt more widely is the “virtual closet.” The key will be utilizing all the tools available to them in making those shoppable ads as relevant as possible. Social media platforms have long been sources of valuable word-of-mouth buzz for brands and products.

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Google is the top search engine, but Facebook is in the top three based on search volume. Two out of three Facebook users visit local business pages once a week. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Convince & Convert

FEBRUARY 24, 2015

This means equipping them with the right assets to create visually driven content on Pinterest and Instagram, something to link to in a tweet, something worthwhile to share on Facebook, and of course, an entire experience to write about for their blog posts. Continue the conversation on our Facebook or Google+ pages.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. If you look at the statistics, Facebook alone had approximately 2.85

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social media definitely pays off, but you’ve got to focus on the approach not the tools. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? The answer is always a bit different depending on the product or service.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

accelerate agency

APRIL 12, 2023

For example, if you had a Facebook marketing SaaS tool, suitable topics for your content could include: Best Facebook marketing tactics Facebook marketing for SaaS companies How to use Facebook marketing for your startup Using influencers in your Facebook marketing plan The list of suitable topics you can choose is extensive.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Outgrow

NOVEMBER 24, 2019

In fact, there are thousands of groups on Facebook, LinkedIn, Quora, and Reddit that cater to different kinds of audiences. Many of these groups are buzzing with discussions, debates, and conversations. This increases the chances of your giveaway/contest gaining more traction through the word-of-mouth.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

accelerate agency

OCTOBER 21, 2020

For example, if you had a Facebook marketing SaaS, suitable topics for your content could include: Best Facebook marketing tactics. Facebook marketing for small business. Facebook marketing cost. How to use Facebook marketing for your startup. Using influencers in your Facebook marketing plan. Video series.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Anything Goes Marketing

MAY 13, 2007

tools such as Youtube , facebook , and myspace. In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. Good luck Susie!! social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

Hubspot

SEPTEMBER 20, 2011

Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Absolutely! That has all changed.

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Just my two cents.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association.

Social Media 100

Social Media Social Marketing Planning Media 100

Hubspot

NOVEMBER 4, 2011

With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. The 15 Best Facebook Pages You've Ever Seen.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Post it to your Facebook page. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Sprout Social

APRIL 19, 2017

But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. In a world where 62% of people get their their news from social media, your brand can’t afford to be nonexistent on Twitter, Facebook and other networks.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Hubspot

AUGUST 26, 2010

Google’s real-time search provides users with a page of search results that automatically update as new updates are created that mention the user's search terms from social media sites like Twitter, Facebook, MySpace, and more.

Google 28

Google Tools Word of Mouth Buzz 28

Hubspot

JUNE 1, 2012

Earlier this week, we co-hosted the latest in our series of highly successful webinars with Facebook, this time focusing on how to engage your Facebook fans with quality content. You can, in fact, reach certain users who are not yet engaged with your Facebook business page. But that's not all you can share.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. While many organizations have got social media religion, there are many others still swimming against the stream. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122