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Budgeting for Success: Allocating Resources for Content Marketing and Goal Setting

ClearVoice

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. SE Ranking keyword research is an ideation tool I often use for any type of content marketing, including social media copy.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Personalization in Content Marketing. Not all of your content will drive loads of conversions. Website Personalization. And then you can really come up with some crazy ideas, focusing on who really matters to your business.

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What is Demand Generation—and Why Do You Need It?

The ABM Agency

Content Marketing : Demand generation can only be accomplished if informative, engaging content is delivered to target audiences at every stage of the sales funnel. Paid Search/PPC : Paid search complements an SEO strategy, targeting those leads who are genuinely interested in what you offer.

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Where to Look When Your Creative Blog Ideas Dry Up

BenchmarkONE

Think evergreen content. But, getting stuck is an unfortunate part of the content marketing process. You could instead focus on the most notable trends in PPC ads—or, even better, the most notable trends in PPC ads this month. That’s a great place to start. Look to the hashtags. Split that topic up!

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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. B2B Online Marketing Blog Content Marketing'

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