Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. At a minimum, it keeps the company in the consideration set during the early stages of the buying cycle.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. When the intent is high at an ABM account , it is time for sales to pounce.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Circle Studio

AUGUST 23, 2018

Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix. Promote your firm’s content on social media.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Ledger Bennett

MAY 20, 2020

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets remain constant. Media Spend Snapshot. 60% of B2B marketers say they have paused marketing campaigns. May 14, 2020.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Social Media.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That one Google search generated a steady stream of ads for the vendor — but on my personal social media. Marketers know that in many cases digital transformation has shortened the buy cycle. That’s all. Read more here.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Madison Logic

AUGUST 9, 2023

As Senior Marketing Media Manager, Janice Barbosa manages paid media, account-based marketing (ABM), and demand generation for T-Mobile for Business’s enterprise and public sector groups. For example, when targeting top-of-funnel accounts, they can leverage thought leadership pieces and white papers to those buyers.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? Creating content in a powerful content marketing strategy is not about focusing on your selling cycle. Connect, create, communicate.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It generates social media shares and inbound links. To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks. Content that is custom for your key personas will perform better too.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Vision Edge Marketing

NOVEMBER 15, 2018

and marketing content (white papers, customer testimonials, thought leadership articles). This approach ignores all the steps that were taken up until the point of conversion, such as your nurturing campaigns, your SEO and content Marketing, any social media or digital ads, any events, etc. Looking for more on this topic?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

QuanticMind

FEBRUARY 14, 2019

According to statistics recently published by global agency We Are Social, the number of social media users worldwide in 2018 totaled almost 3.2 The social media crowd is an ever-changing beast — never static and always in motion. billion, up 13% year-over-year.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. Now don’t get me wrong.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing? Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

MARCH 22, 2012

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Madison Logic

JULY 20, 2023

Surrounding Buyers with a Multi-Channel, Full-Funnel Approach Buying committees don’t look for information on just one channel. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. The post How B2B Marketers can stay close to their Customers appeared first on Valasys Media.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Biznology

JUNE 22, 2016

But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. Social media: Don’t hesitate to use social media to communicate directly with your clients.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. You add their names to an ABM account tool, and surround them with ads and content that leads them to ungated pages with articles, white papers, webinar invites and the like in the hopes they will reach out. Where should you start?

Intent 112

Intent Account Based Marketing Bombora Intent Signal 112

Tomorrow People

OCTOBER 12, 2011

This content should directly target the demand you have identified through the listening stage to reflect the buying cycle in your potential customers to ensure that the right information reaches the right leads at the right time. White papers. It includes online content such as: Articles. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Also considers social media searches as well. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Also considers social media searches as well. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Turn your thinking about your content on its head so that you address your customer’s buying cycle rather than your own selling cycle. Copy - over and out?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120