Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value?

Is Context The Future Of Customer Experience?

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. The Future of Customer Experience from SAP.

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Is Content Marketing Killing Your Customer Conference?


I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?

How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

How B2B Marketers can stay close to their Customers


B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology


Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The Focus on B2B Customer Experience. With easy digital access to information and products, the traditional buying process is no longer viable.

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)


Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM). Prologue.


Lead Scoring: Set Yourself Up for Success


When it comes to pursuing prospective customers, it pays to spend some time determining who makes the grade. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily identify which people to further invest time and resources in. Scoring is often broken up into two categories: psychographic and demographic.

6 Remarkable Benefits of Strategic Content Mapping


Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: .

6 Proven Ways to Improve Inbound Lead Generation


The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. In a knowledge economy, inbound methods of lead generation concentrate on providing value and information to the customers.

5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.

How Intent Data Analysis Helps B2B Companies Boost ROI


Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles.

How to Design, Manage & Optimize Multichannel B2B Content Strategies


As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

Benefits of Content Personalization for B2B Marketers


Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Customer experience is the new marketing.”. Prologue.

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions.

B2B Marketing Trends & Studies That Every Marketer Should Know


According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation. Keeping at pace with the B2B marketing trends & studies that every marketer should know, allows the brands to work towards delivering exemplary customer experiences (CX). Prologue.

#10 Best Practices for Effective Lead Nurturing


B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing.

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

7 Most Sizzling B2B Marketing Trends in 2019


The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data.

How to Incorporate Personalization in the Email Marketing Campaigns


According to a report by, emails are the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry-specific experts. Marketers can start by knowing their customers. Prelude.

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

10 Unintentional Intent Signal Mistakes to Avoid, Part One


Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Let’s face it, we’ve all done it.

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Understand the stages of your prospects’ buy cycle. Do you know when your prospect is most likely to buy? Do you ask for their buying timeframe when they take action? Tweet.

21 Steps to be Successful in B2B eCommerce


The end-customer making the purchase is doing so on behalf of an organization.”. With the proliferation of technology and the internet of things (IOT), the researching methodologies of customers have evolved. Empower customers to change the dynamics of B2B eCommerce.

10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


However, to optimize sales conversions marketers need to scrutinize the behavior of their customers once they get converted on several platforms across the web & optimize their experiences. Marketing to businesses is very different from marketing to customers.

Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate


Employing some well-researched SEO copywriting tips and the best industrial practices will not only help your pieces of content rank higher on the search engine result pages (SERPs) but will also help your website receive more organic traffic and an engaged group of prospective customers.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Designing an off the shelf lead nurture engine for Oracle

Eloqua Tips and Tricks

The desire asset will be a customer case study with messaging angled towards how solution offered is relevant to the interest topic (product factsheet or pages) that the prospect has engaged with. There is also the ability to create custom contact field. Custom Objects.

Top Facebook Ad ideas for B2B SaaS Businesses


B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.


6 Tips to Evolve Your Content Strategy in 2020


As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. You need to meet your customers, where they are.


How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues


As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Voice Search is a considerate factor in customers’ journeys. Prologue.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials


Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in. Engage Customers with Consent-based Email Marketing : . Prologue.

Improving Content Conversion with Dynamic Content


Content needs to educate, excite, and inspire prospects, customers, and partners alike. This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content.

7 Reasons to Use Content Marketing for the B2B Lead Generation


Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.


5 Reasons to use Emotional Analytics in B2B Marketing


The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. Software for recognizing emotions have found use in sales, marketing & other vital departments resonating with customer care. Introduction.


SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Prelude.