Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? Buying Cycle – What happens after you close the de. ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value?

Is Content Marketing Killing Your Customer Conference?


I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?

Is Context The Future Of Customer Experience?

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. The Future of Customer Experience from SAP.

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology


Customer experience has long been a priority for B2C companies, but it hasn’t been a focus for B2B organizations until more recently. The Focus on B2B Customer Experience. With easy digital access to information and products, the traditional buying process is no longer viable.

Habits of Customer-Centric Marketers: Q&A with Donna Danis


In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)


Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM). Prologue.


How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: .

How to Design, Manage & Optimize Multichannel B2B Content Strategies


As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

How Intent Data Analysis Helps B2B Companies Boost ROI


Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles.

10 Powerful B2B Marketing Strategies to Optimize Sales Conversions


However, to optimize sales conversions marketers need to scrutinize the behavior of their customers once they get converted on several platforms across the web & optimize their experiences. Marketing to businesses is very different from marketing to customers.


5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever.

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

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How to Incorporate Personalization in the Email Marketing Campaigns


According to a report by, emails are the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry-specific experts. Marketers can start by knowing their customers. Prelude.

7 Most Sizzling B2B Marketing Trends in 2019


The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data.

10 Unintentional Intent Signal Mistakes to Avoid, Part One


Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Let’s face it, we’ve all done it.

5 Imperatives of B2B Content Marketing


Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience. The pain points of the prospects should be specifically addressed at each step of their buying cycles.


How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? They won’t listen to you unless you speak their language and appeal to their psychographic profile. Understand the stages of your prospects’ buy cycle. Do you know when your prospect is most likely to buy? Do you ask for their buying timeframe when they take action? Tweet.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues


As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Voice Search is a considerate factor in customers’ journeys. Prologue.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials


Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in. Engage Customers with Consent-based Email Marketing : . Prologue.

7 Reasons to Use Content Marketing for the B2B Lead Generation


Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.


5 Reasons to use Emotional Analytics in B2B Marketing


The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. Software for recognizing emotions have found use in sales, marketing & other vital departments resonating with customer care. Introduction.


SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Prelude.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


Viral content can in created in innumerable ways such as in the form of customer-friendly videos and testimonials & in the form of a standalone edgy content which can appeal to a large number of marketers. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. Prelude.

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Improving Content Conversion with Dynamic Content

Modern B2B Marketing

Content needs to educate, excite, and inspire prospects, customers, and partners alike. This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content.

How to Orchestrate ABM for Optimized Sales Conversions


Clearly, ABM is an indispensable marketing tactic in the modern B2B dominion which establishes synchronicity between the key-decision makers of the accounts intending to buy & between the brands which have the ideal products or services to do away with the pain-points of specific accounts.

How to Optimize the Cost of B2B Marketing


According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. B2B buying has always been a tricky proposition.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.


8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. rather than buying from those having a rating near the optimum of 5.0


Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both


… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. Prologue.


Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle.

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Informa Engage & 180byTwo Collaborate to Make B2B Intent Data Accessible


180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

The 45 Inbound Marketing Terms You Should Know [Glossary]


The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying.