Content4Demand

SEPTEMBER 29, 2020

You’ll find some valuable insights into changing B2B buying behavior in the recent Demand Gen Report 2020 B2B Buyer Behavior Study. And once you have your research findings, you can create all this new content quickly. Webinars make excellent platforms to present research findings in an interactive, conversational environment.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How buyers do their research. How much research do they do? Research stage. Buying cycle.

Work Management 98

Work Management Marketing Management Research Allocation 98

Inbox Insight

JULY 7, 2020

In a time where global health issues are impacting buying decisions, it’s more important than ever to get to know your audience – understanding how they think will help you run effective campaigns that convert. But the B2B technology buying cycle is long and complex, and is rarely straight-forward.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

B2B Marketing Directions

OCTOBER 29, 2023

The context in which people consider buying something has a significant impact on how the buying decision is made and on what is (or isn't) ultimately bought. This research has confirmed that contextual factors can impact what areas of our brain are involved in making decisions.

Buy 71

Buy B2B Marketing Planning Buying Cycle 71

ClickZ

JULY 27, 2020

They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. 3: It fails to align with the B2B buying cycle. #4: Other popular B2B formats are in-person events, videos, and case studies.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

The Point

APRIL 20, 2018

76% of respondents named infographics as the most valuable content format in early stage research. Podcasts were cited by 64% of respondents as a valuable content format in the early stage of the buying cycle, second only to infographics. Here are my key takeaways: Infographics may be undervalued. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Inbox Insight

JULY 31, 2020

Our latest research combines Insights for Professionals (IFP) readership data with survey data to shed the light on the HR tech buyer’s journey. According to our research, budgeting takes place annually for over half of the people surveyed. The people behind the buying decisions. How HR tech buyers do their research.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

ClearVoice

OCTOBER 27, 2023

Sales Cycle B2B SEO: In the B2B space, the sales cycle tends to be longer and more complex. It involves research, evaluations, negotiations, and multiple decision-makers. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Map Content to the Buying Cycle. Nurture Your Sales Team like Customers.

Sales Management 223

Sales Management Top of Funnel B2B Sales Tactics 223

Marketing Interactions

JULY 5, 2021

You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) Research from CMI (PDF) finds that fewer than 6 in 10 (56%) agree that they can extract meaningful insights from data and analytics derived from the consumption of content. A Focus on Format is a Siloed View. Take your pick.

Relevance 140

Relevance Top of Funnel B2B Content 140

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. The average B2B buying cycle is 6 to twelve months.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. The DMA’s 2023 Consumer Email Tracker study found that only two of the fourteen possible actions consumers could take when they receive an interesting email will be attributed to email.

Marketing & Strategy 114

Marketing & Strategy CAN-SPAM Opt-out Work Management 114

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Stevens & Tate

DECEMBER 25, 2020

Segmenting—by target audience, relevant message and place in the buying cycle—is key. In fact, research shows that 79% of marketing leads never convert into sales because of lack of segmentation. Focus Content for Each Stage of the Buying Cycle. Reaching your audiences with relevant and timely messages is key.

Email Marketing 75

Email Marketing Effectiveness Tips Buying Cycle 75

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Binary Demand

MAY 17, 2024

So, your teams might make efforts like this: Research team grabbing top-quality contacts Sales team is trying to convert them into customers Inbound channels making efforts to attract interested leads Despite the collective efforts of these teams, many leads still slip through the cracks. Ensure all content is authentic and valuable.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. This may come in the form of blog posts, articles, case studies, and use video, audio, and images.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. This data can come from your own first-party data in your CRM. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

FEBRUARY 9, 2022

Firmographics help to understand which businesses would be good prospects, but how do you know which ones actually are at the right stage of the buying cycle? So the first thing I do is look into the topics that the account is researching. (So, Become Our Next Case Study. Intent data to the rescue again!

Bombora 118

Bombora Lead Ranking Intent Data Lead Scoring 118

ClickDimensions

NOVEMBER 16, 2022

Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. . 80% of businesses no longer rely on calendarized buying cycles to purchase software – Source . Reviews, however, should be 100% customer influenced.

Buy 97

Buy B2B Budget Programs B2B Sales 97

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Where to find B2B intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Circle Studio

AUGUST 23, 2018

Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. Downloads (whitepapers, case studies, eBooks). In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. Purchase intent (the final step in the buying cycle).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SmartBrief - Marketing

OCTOBER 2, 2023

Customers look for authenticity and evaluate brands across all touch points of the buying cycle. In fact, the World Federation of Advertisers conducted a study in partnership with the Geena Davis Institute on Gender in Media and found that 54% of consumers do not feel culturally represented in online ads.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Business2Community ). KoMarketing ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Zoominfo

JANUARY 11, 2021

Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. What can you do now to ensure they love your product and want to buy from you again? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130