Content Marketing Institute

OCTOBER 30, 2018

After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Look to your buyer personas for assistance. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Outbrain

JUNE 16, 2022

Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. In a nutshell, don’t go keyword crazy – it’s much more CTR-smart to focus on one strong primary keyword or long-tail keyword. This is where buyer personas come into the picture.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Keep your buyer personas , their motivations, challenges, interests, etc.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. of all featured snippets. The traditional view of ‘keywords’ in search has changed. Content Strategy in 2017 and Beyond. What is a Topic Cluster?

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. Base your targeting on your buyer personas. Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Create detailed buyer personas to better understand their needs, preferences, and behaviors. Measure what matters What is ecommerce SEO?

eCommerce 52

eCommerce Traffic Organization SEO 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

ClearVoice

AUGUST 10, 2021

Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. Now let’s examine another long-tail keyword related to running: best running shoes for flat feet. That same website also has a top ten-ranked article for the same long-tail keyword.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

Single Grain

APRIL 17, 2023

And the right SEO strategy can help you get to the top of the SERPs. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. Often, these personas are fictional and cover only their demographic or geographic details. In February 2023, Google had 80.2

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 6, 2021

Ranking insights such as the number of keywords ranking in SERP, number of featured snippet rankings, and number of image packs. List of related, long-tail, and question keywords. No matter how informative and comprehensive your content is, if it doesn't have enough backlinks, it won't rank high in the SERPs for its keywords.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

SEPTEMBER 13, 2017

And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). Enter topic clusters , a new way to organize your website infrastructure that helps you rank higher in SERPs and provide a more organized user experience to your visitors.

Long Tail Marketing 77

Long Tail Marketing SERP Keywords Content 77

accelerate agency

JANUARY 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

ClearVoice

MARCH 19, 2020

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Did you share the specific buyer persona to keep in mind during the content creation phase with the writers? Ongoing SERP reporting. Loving these questions?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

accelerate agency

AUGUST 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. Here's a brief definition in under 100 words: What Is SEO?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Also, remember to share your buyer persona with your writers before or during the content creation phase so everything they produce aligns with your strategy. Ongoing SERP reporting.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Map Out a Content Plan for Each Buyer Persona.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. If you’ve created buyer personas , also called customer avatars, this step will be much easier. Where does Keyword Snatcher get these long-tail keywords from?

Keywords 77

Keywords Paid Content Traffic Research 77

Single Grain

MAY 29, 2023

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Target keywords with a mix of long-tail , short-tail, negative, and evergreen based on the search intent, metrics, and match types to increase the chances of reaching a wider audience worldwide.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Hubspot

NOVEMBER 21, 2018

Create detailed buyer personas and deliver the content they want to the places they spend their time online. Conduct a search query for the keyword or topic of your latest piece, and jot down the names and sites on the SERPs that you don't recognize. Set that aside for now. Make another list with the lesser-known creators.

Startups 95

Startups Organization First-Mover Advantage Webinar Metrics 95

Marketing Insider Group

OCTOBER 3, 2023

If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.” Once you have your list, categorize them according to pain points or your buyer personas and create a content calendar. These lower-volume keywords are going to be easier to rank for.

Lead Scoring 286

Lead Scoring Lead Ranking SEO Tips 286

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In-depth keyword research covering both short- and long-tail keywords. Site speed optimization.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Single Grain

JANUARY 29, 2020

Why do you need to get to the top of the SERPs so bad? Your competitors are likely already taking steps to improve their rankings in the SERPs, because acquiring customers via inbound marketing is a long-term strategy that no SaaS company can afford to ignore. 70% of B2B buyers watch videos on their path to purchase.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

nDash

JULY 8, 2020

Overcoming your competitors on high-value SERPs. Being clear and concise about your goals will lead to better content development over the long term—which will actually help you drive other business goals initiatives of your original content goals. Does your content include long-tail modifications to the keyword?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Hubspot

APRIL 5, 2013

The best way to guard against wasting your time creating content is to create and use buyer personas. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. You can have one persona, five personas, whatever – as many as you need to bucket your target customers.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Marketing Insider Group

NOVEMBER 28, 2022

Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. Although, these methods aren’t always enough to get your content to page one of SERPs. When conducting keyword research , look for long tail keywords or multi-word phrases.

Optimization 227

Optimization Content Marketing Content SERP 227

Altitude Marketing

SEPTEMBER 25, 2018

Once you’ve gotten an understanding of marketplace realities – and your place in that reality – you’ll want to spend some time establishing highly actionable buyer personas. ” They need to rank for their specific long-tail term – “policy administration software for inland marine.”

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. Consider your buyer persona’s top three main problems, or survey your target audience to group all issues and match short-tail keywords with them. Use SEO keyword research tools to begin your research.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Single Grain

JANUARY 15, 2020

1) Write Content for Your Buyer Persona. A buyer persona is a detailed, research-based description of your target customer. It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132