Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords?

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Outbrain

JUNE 16, 2022

Better ad copy can go a long way to boosting your CTR Keywords count – a lot Testing is the way to success Know your audience. Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. Keywords count – a lot. Conclusion?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Numbers don’t lie. You might be thinking, “That sounds great, Courtney!

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Start with keyword research Keyword research is the foundation of a successful ecommerce SEO strategy. Measure what matters What is ecommerce SEO?

eCommerce 52

eCommerce Traffic Organization SEO 52

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Other top responses were additional keywords (40%), page speed (33%), meta updates (18%), and images (5%).

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. What keywords are prominent within your onsite content?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Keyword Stuffing. 5) You’re too Keyword Focused.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 6, 2021

Template #4 – SEO Keyword Research Template from SEO Sandwitch. Template #7 – The Keyword Ranking Summary Report from Link Assistant. Top ranking keywords. You can find new keywords for which the site is acquiring traffic and include them in your SEO strategy. Top organic search keywords and their comparison (YOY).

Template 145

Template SEO Lead Scoring Lead Ranking 145

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

APRIL 17, 2023

An SEO strategy for B2B involves identifying the target audience, conducting keyword research, optimizing website content, building high-quality backlinks, and monitoring and analyzing website performance. And the right SEO strategy can help you get to the top of the SERPs. In February 2023, Google had 80.2 Feel free to steal it.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

ClearVoice

AUGUST 10, 2021

Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. For example, when someone searches Google for the keyword running, what exactly are they looking for? An informational keyword for this topic could be something like how to start running.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

accelerate agency

JANUARY 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What keywords are prominent within your onsite content? SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What keywords are prominent within your onsite content? SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClearVoice

MARCH 19, 2020

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. It’s imperative to conduct a keyword audit of your website every six months to a year to flow with shifts in content marketing trends and audience engagement methods.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

SEPTEMBER 13, 2017

And for much of that time, our strategy for determining our editorial calendar has stayed the same: We've identified keywords we want to rank for in search, written a blog post about it, and moved onto the next one. Ye's rule of thumb is: If a blog post is targeting one particular, narrow long-tail keyword, it can't be a pillar page.

Long Tail Marketing 76

Long Tail Marketing SERP Keywords Content 76

Hubspot

OCTOBER 15, 2018

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. For example, one of the ways in which content producers evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

ClearVoice

JUNE 21, 2022

Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

MARCH 21, 2018

You pick a few keywords, and voilà! It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. Search engine optimization (SEO) seems pretty straightforward. What Is an Organic Search?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Single Grain

MAY 29, 2023

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Keyword Research: Conducting keyword research in different languages and regions helps identify the most relevant and frequently searched terms.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Map Out a Content Plan for Each Buyer Persona.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Marketing Insider Group

OCTOBER 3, 2023

Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. Work on the Quality of Your Keywords You can’t have an article on SEO tips without discussing keywords! Next, use Google Ads Keyword Planner to look for the broad match keyword variations.

Lead Scoring 283

Lead Scoring Lead Ranking SEO Tips 283

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In-depth keyword research covering both short- and long-tail keywords.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

NOVEMBER 21, 2018

Create detailed buyer personas and deliver the content they want to the places they spend their time online. Conduct a search query for the keyword or topic of your latest piece, and jot down the names and sites on the SERPs that you don't recognize. Those are the big fish. Set that aside for now.

Startups 94

Startups Organization First-Mover Advantage Webinar Metrics 94

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Overcoming your competitors on high-value SERPs. What Is Content Development?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Single Grain

JANUARY 29, 2020

This SaaS company: currently ranks for 263,170 keywords and gets 747,944 organic monthly visits. Why do you need to get to the top of the SERPs so bad? When potential customers search for solutions to problems (that your product solves), higher search engine rankings go a long way in influencing the decision of those potential buyers.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

APRIL 5, 2013

The best way to guard against wasting your time creating content is to create and use buyer personas. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. You can have one persona, five personas, whatever – as many as you need to bucket your target customers.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Marketing Insider Group

NOVEMBER 28, 2022

Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. billion searches per day, all of which generate relevant results via keywords. Some of the most popular ways to optimize marketing content is by using: Keywords. Research Keywords.

Optimization 227

Optimization Content Marketing Content SERP 227

Altitude Marketing

SEPTEMBER 25, 2018

Once you’ve gotten an understanding of marketplace realities – and your place in that reality – you’ll want to spend some time establishing highly actionable buyer personas. Verify your gut with keyword research tools, and use an SEO checklist or plugin ( Yoast is great) to verify that your on-page optimization looks right.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

seo.co

JUNE 11, 2023

We all know how tedious it is to place an exact keyword a certain number of times within the content without hampering its readability. Content marketers these days have moved on from simple keywords to using key phrases that show user intent. It takes a lot to get search engines to crawl and rank our web pages.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Single Grain

JANUARY 15, 2020

1) Write Content for Your Buyer Persona. A buyer persona is a detailed, research-based description of your target customer. It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132