Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Before you know it, you'll have complete, well-planned buyer personas to show off to your entire company!

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 212

Content Marketing Work Management Paid Search Agency Marketing Management 212

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 310

Analysis Top of Funnel Work Management Lead Scoring 310

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Content creation. Writer onboarding.

Content Marketing 247

Content Marketing Planning Paid Search Agency Content 247

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 350

Brand Identity Branding Advertising Agencies Content 350

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But the question is where to start, especially if your product or service targets multiple buyers. Delivering the right content to the right person at the right time may seem like a daunting task at first glance.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 85

Top of Funnel Planning Content Buyer's Journey 85

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Publish quality content and sustain the pace of publication.

Content Marketing 256

Content Marketing Brand Identity Branding Marketing Agencies 2 256

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. A Day in the Life. Objectives. Orientation.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

Contently

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

Marketing Insider Group

SEPTEMBER 22, 2020

Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Your offer is what determines what types of content your campaign will be centered around.

Lead Generation 283

Lead Generation Campaigns Generation Planning 283

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 281

Top of Funnel Buyer's Journey Trends Lead Scoring 281

Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Moreover, you must optimize the content on your website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Televerde

FEBRUARY 1, 2021

Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . Before diving into customer-focused marketing examples, you need to know what it takes to build a strategy for your user’s preferences. 4 Stellar Customer-Focused Marketing Examples from Established Brands.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Golden Spiral

APRIL 11, 2019

For example, using the contact’s first name only, without a greeting, is exactly what a High D personality likes, but it’s a turn off for a High I Influential. The more specific you can be with your personas, the more empathetic your proposed solutions can be. A Gmail plugin provides prompts, criticism, and suggestions for emails.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. A buyer persona is a detailed description of your ideal customer. Having a persona before entering the funnel makes the buyer’s journey smooth. .

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

ClearVoice

MAY 12, 2024

You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% What you’re experiencing is a branding and marketing strategy called content personalization. Let’s take a closer look at the different types of content personalization you can use. 97% match”).

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Martech

JUNE 3, 2024

Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management. Salesforce, Atlassian and HubSpot are examples of horizontal software companies. Research Engage with your customers and prospects in this vertical to build a robust ICP and buyer persona.

Verticals 122

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 122

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. Specifically, when both your sales and marketing teams integrate your content marketing platform into the mix, that approach can become your key revenue driver. Use Buyer Personas to Drive Strategy.

Automation 265

Automation Sales Qualified Leads Lead Scoring Lead Ranking 265

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Golden Spiral

APRIL 11, 2019

For example, using the contact’s first name only, without a greeting, is exactly what a High D personality likes, but it’s a turn off for a High I Influential. The more specific you can be with your personas, the more empathetic your proposed solutions can be. A Gmail plugin provides prompts, criticism, and suggestions for emails.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. 9 B2B marketing campaigns Examples that Rock Let’s dive into some campaigns that broke free of the marketing noise to resonate with buyers.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Lake One

NOVEMBER 23, 2022

So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers.

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand? .”

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

NetLine

MARCH 6, 2024

An account that is consistently engaging with your content is more likely to convert than one that only shows interest once. Realistically, buyers are going to thoroughly research their options before moving forward to making an investment into a solution. This, too, is an opportunity.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. What resources/experts do you have to create the content?

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89