Hinge Marketing
APRIL 20, 2016
In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.
Convince & Convert
MAY 25, 2010
This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. What other aspects of the marketing services business are likely to grow like that? Direct mail? Embrace Math. 17 Services.
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Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
Digilant
FEBRUARY 11, 2021
People in the market to buy a home? With these parameters in mind, you’ll have a foundation to build upon and set yourself up to understand better your target market and, in turn, have a more successful campaign. . Our managed service solutions allow brands to scale media buying quickly across search, social and programmatic.
Huptech Web
SEPTEMBER 2, 2022
Social media lets you reach a large number of people at once through both organic as well as using paid ads. You can build an audience for your business by offering what people want, and they will certainly buy from you. Despite this, many marketers and website owners ignore social media or put little effort into it.
Marketing Insider Group
MARCH 24, 2011
The promise of Digital Marketing was going to change all that. Because it brings a ton of metrics we can use to make better media buying decisions, right? The Biggest Mistake Marketers Make. The bottom line: focus on great creative and compelling offers and let the agency do their job in picking the right media.
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