Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Heinz Marketing

NOVEMBER 24, 2018

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads. Sometimes ads, emails and other digital marketing practices just aren’t enough. Just Because Buying Is “Chaotic,” Doesn’t Mean It’s What Customers Want! Nobody wants a chaotic buying experience, here’s why. Thanks for the article, Ernie Smith.

Buy 68

Buy B2B Marketing Intent Data B2B 68

Onalytica B2B

JANUARY 30, 2018

Why are influencers buying their followers? The reason these influencers choose to buy their followers is down to the fact that the kind of brands they work with are willing to pay for quick brand exposure, so understandably prioritise reach. The post Are Your Influencers Buying Their Followers? Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

KoMarketing Associates

OCTOBER 20, 2020

At the bottom were media planning and buying (2.9) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Webbiquity

MAY 30, 2023

Image credit: Marketing Manager Mindset Report 2023 from Livestorm, mention, and Jotform This is likely explained partly by the growth in B2B ecommerce (where sales reps play a smaller role) and the fact today’s B2B buyers are typically 57%-70% of the way through their buying process before engaging with a sales person.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

FEBRUARY 11, 2021

Direct marketing and sales (4.6), copywriting and design (4.1) At the bottom of the list were media planning and buying (2.9) and grassroots and event marketing (2.8). and public relations (3.1) were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Martech

SEPTEMBER 8, 2023

Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s

Lead Scoring 124

Lead Scoring Lead Ranking Top of Funnel Budget Programs 124

Marketing Insider Group

JUNE 9, 2020

products they buy. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Does seeing a picture of someone drinking a Coke make you buy more Coke? Who would you rather buy from? But, what does showing ads of people drinking Coca Cola do for the brand?

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. It isn’t admitting defeat or failure to adapt.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Smashmouth Marketing

DECEMBER 1, 2010

It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. After all, enterprise decision makers buy things, Often big, expensive things. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel. People shop for services and products differently, even in the B2B realm.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 94

Enterprise Management Marketing Management Fulfillment Training 94

Webbiquity

MAY 25, 2021

So the things that come to mind are Discord , buy the Discord servers. I have seen some success on Instagram for a number of clients in the event marketing space. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? And then reverse engineer that.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Showcasing your expertise with content doesn’t mean braggadocio. Quite the opposite.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Martech

FEBRUARY 22, 2022

Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization. Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level.

Account Based Marketing 86

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 86

Webbiquity

SEPTEMBER 17, 2019

Do they use specific social networks or online forums, read particular publications, attend certain events, etc. What might keep them from buying from you (price, complexity, disruption, perceived risk, etc.)—and But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Only B2B

FEBRUARY 1, 2024

” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? Must Read: Win B2B Event Marketing With Intent Data 3. What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Launch Marketing

AUGUST 23, 2023

Outside of the standard skills, experience and education requirements, every marketing leader should embody a series of personal characteristics to bring success to an organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Focus your efforts on prospects most likely to buy, maximizing your results. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 112

Adobe Experience Cloud Blog

JUNE 17, 2019

Today’s most successful event marketers—we call them Event Optimizers —integrate event data across multiple customer and prospect touchpoints, including sales and marketing because, for them, events aren’t just a point in time—they are a catalyst to accelerating the buying journey, customer lifecycle, and long-term relationships.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

KoMarketing Associates

AUGUST 6, 2019

Here are additional definitions from around the web: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Is your organization leveraging the information found in buyer persona development?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Zoominfo

APRIL 23, 2019

Is their top priority saving for retirement or buying a house? Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. What patterns do you see? Are they mostly Baby Boomers or young professionals?

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Every campaign should start with an intimate understanding of consumers—who they are, what motivates and excites them, and why they buy.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Webbiquity

APRIL 10, 2018

Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). Savvy marketers will need to embrace it.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Relationships are less important as tools and vendors streamline media buying, from programmatic to real-time bidding. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52