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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Makes sense.

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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script | B2B

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. eMarketer summarized the findings in this chart: 2.

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What is retail media – and why it’s taking over in 2024

illumin

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55

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How Effective is Social Media for Lead Generation?

Porch Group Media

How Effective is Social Media for Lead Generation? According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. Social Media for Lead Generation. This was followed by LinkedIn (48%) and Instagram (43%).

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Retail marketing trends you need to know in fall 2023

illumin

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. This is because brands can still leverage retail media partnerships and data when buying ads.

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Where social media fits into a comprehensive programmatic strategy

illumin

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. And should you be as well?

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Lights, camera, action on POSSIBLE 2024

illumin

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

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