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What Google’s Email Changes Really Mean for B2B

Zoominfo

At the same time, industry leaders are guiding us away from mass blasts and toward personalized emails supported by sophisticated data and buying signals. A DMARC policy (Domain-based Message Authentication Reporting and Conformance) is a snippet of code that essentially signals to recipients that you are trustworthy.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay. The key requirements include: Email authentication.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).

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Protecting your email list and reputation

ConvertKit

Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. This currency makes you especially vulnerable to spammers and phishers. [06:48]

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols

Hubspot

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DMARC or Domain-Based Message Authentication, Reporting & Conformance.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

This type of formatting is often used in unsolicited, deceptive, or phishing content. 6) Linking websites with poor domain authority Just like Google ranks your website content, email servers will deem your content unreliable when you’re linking to websites with poor domain authority and end up sending your email straight to spam.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. It stops people and bots that put in email addresses that don’t belong to them.