WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Writer on LinkedIn. Learn more:  Customer Reference Forum.

Conference 120

Conference Copywriting Copyright Case Study 120

Biznology

FEBRUARY 11, 2016

Agrillo is doing an excellent job with one of his 9Round properties, 9Round NoVa AKA @9rndcourthouse — but that’s only one and he owns 4 of them; he should be running 4 distinct social media LinkedIn , Google+ , and Twitter properties. Cool, right? How does that sound? Doesn’t that sound cool ?

Social Media 80

Social Media Work Management Marketing Management Media 80

Sharpspring

DECEMBER 9, 2022

TikToks are entirely distinct from Facebook posts, tweets, LinkedIn updates, and other social content. Here’s the catch, though: many companies prefer to keep their Creator accounts rather than switch to Business. You likely won’t realize which content will perform well until you spend some time engaging with your brand’s community.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 Wheres the best place to start when selling to a BIG company? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Hinge Marketing

DECEMBER 11, 2019

Being confident that you will receive tangible business results is a logical reason to want to work with a company. On the other hand, working with a company that has a “good cultural fit” addresses the desire to feel a certain emotion when working with them. Don’t want to buy a car? This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. a marketing and sales information services company in Southport, Conn.: In 2005, 3.5 based sales qualifying service InTouch Inc.,

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

WriteSpark

AUGUST 12, 2008

Janice King is an award-winning freelance technical copywriter for global technology companies. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Writer on LinkedIn. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

Conference 120

Conference PR Public Relations Copywriting 120

markempa

JULY 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jills new book, Selling to Big Companies , will be officially released in December. Heres a link to her free articles.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Marketing Insider Group

DECEMBER 7, 2010

.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. Brian starts by saying that “companies are not adapting quickly enough.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales cycles have gotten longer and number of decision makers involved in a typical buying process has increased too. What can marketing do to help?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Big companies are big targets. Big companies are big targets. Ensights Jeremy Wright puts the number somewhere around 10% to 20%. Why so few?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. And they are more likely to buy from people they know, like and trust. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Creative lead generation blunder? Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

JUNE 18, 2010

Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. “Disclosure is the law.&#

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

WriteSpark

AUGUST 19, 2008

Your company likely uses both technical writers and technical copy writers, whether as employees, as agency writers, or as freelancers. Janice King is an award-winning technical copywriter who helps large, global technology companies produce clear, compelling sales and PR materials. Writer on LinkedIn. About the Author.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Copyright © 2010 Tiecas, Inc. Resources

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list. Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. What marketing content you serve at each phase of the buying cycle also matters. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60