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Confessions from email jail

Martech

Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication. CAN-SPAM had just become law in the U.S.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

For example, to meet “notice at collection” requirements, businesses can link to a dedicated ‘collection’ section of their privacy policy, leverage just-in-time mobile disclosures , and other such strategic prompts. Privacy Policies must also inform consumers of not just their rights, but how to exercise them. Schedule a discussion today.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

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4 Things You Should Know About Gmail Spam Filter

Belkins

Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

The lack of high-quality contact data can adversely impact email marketing campaigns. You can avoid this by using well-targeted, verified contact information that reaches the right audience. Most marketers think their data is accurate, but most of the time, it’s not. In this case, IT professionals with security titles or skills.

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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There's a lot of talk about AI, but it can be confusing. With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Is it helpful, or harmful?

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Leveraging Micro-Influencers To Gather Insight On Your Product 

Mailmunch

As you’re getting more leads and social media followers, you can build a more loyal brand community. And most importantly, 40% of consumers use ad-block to hide your well-crafted, targeted ads. You can tap into that pool if you know which influencers you should recruit. Can it all be so simple? Write reviews.

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