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7 Ways to Engage Your Customers in Meaningful Conversation

Outbound Engine

As a business professional, you know the importance of engaging your customers. Here are seven easy-to-use conversation starters that will work for business owners in almost any industry. If you’re looking for a natural way to start a conversation, you can’t go wrong with business or industry trends. Spread the News.

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Video Marketing Best Practices

SmartBug Media

Take the time to look at top businesses and influencers in your industry. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Do Your Research. Make It Social. Video Brewery.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Make the Logo Disappear. United States License.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100
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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 That’s what makes them memorable. United States License.

Planning 100
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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

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B2B Marketing in Martech Age

Valasys

By bringing individual brand processes together & moving to a common platform, we gain efficiencies while encouraging deeper levels of creativity across organization.”. Automation helps in designing a behaviorally-targeted & data-driven email marketing framework. The modern Martech age aids B2B marketing.