SmartBrief - Marketing

MAY 31, 2023

AI will lead to redesigning workplace business models and changing office culture and how we hire. To build ethical AI solutions, the tech sector needs a wider range of perspectives and diversity of thought, particularly to gain awareness of all the potential forces contributing to the (often unwarranted) success of the elite.

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Quick Takeaways CustomGPT is uniquely tailored to fit your business’s specific needs and challenges, unlike standard GPT models. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 249

Work Management Lead Ranking Marketing Management Training 249

Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

Ethics 101

Ethics Paid Search Agency Advertising Agencies Word of Mouth 101

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Learn from the Pros

APRIL 3, 2024

Implementing AI in a B2B business can be challenging, particularly when navigating issues like integrating AI systems with existing legacy technologies or upskilling your team. Why Does a Business Need an AI Council Strategy? It promotes transparency and trust and considers the perspectives of people across departments.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Televerde

APRIL 24, 2024

It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone. Corporate leadership often faces criticism for poor communication and transparency. Do as I say, not as I do” does not work in the business world.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

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Allocation Marketing Attribution Enterprise Management Marketing AI 121

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Talk with your business partners.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. But customer data is also an essential responsibility for businesses to protect. We’ll share our expert tips and highlight essential cybersecurity tools you need to invest in to protect you, your business, and your customers. So, how can a business handle customer data securely?

Tips 52

Tips Budget Programs Business Privacy 52

B2B Digital Marketer

AUGUST 26, 2021

Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO : to increase our business’ bottom line. . SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner.

Ethics 52

Ethics SEO Practices Effectiveness 52

B2BMarketing.net

MAY 8, 2024

Focus on risk classification and transparency Marketing professionals must demonstrate transparency in AI-driven models, showcasing data used for training them and application. This requirement implies a thorough understanding of data sources and model training methodologies.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Navigate the Channel

JANUARY 25, 2024

When a customer feels that a business is catering to their specific needs and preferences, they are more likely to trust the brand and make a purchase,” according to software platform MarketTailor. Brands must be transparent about data usage and comply with data protection regulations like GDPR.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. Dig deeper: By the numbers: Diversity and inclusion are good business In the U.S. It can be used to test mathematical models and to train machine learning models. “It’s Get MarTech! In your inbox.

Marketing AI 113

Marketing AI Ethics Ideal Customer Profiles Profiling 113

Convert

AUGUST 14, 2023

As such, AI is being trained by people to usurp the human-ness of people. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. But the question is: Should entire businesses be run by AI?

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Get MarTech!

Marketing AI 130

Marketing AI Enterprise Management Paid Search Agency Work Management 130

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “We So what’s a well-meaning business to do?

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Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

AUGUST 17, 2022

AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. There is no doubt the predictive capabilities brought about by these algorithms have helped businesses to scale rapidly.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Below is a general overview of how people and businesses use AI voice cloning. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

The business applications of this technology, however, are still being explored. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. AI can transform how business works.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Bluetext

APRIL 5, 2024

This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience. Understanding the Importance of Data Privacy and Security In today’s interconnected world, data has become one of the most valuable assets for businesses.

Privacy 44

Privacy Trust Marketing Ad Building Transparency 44

Salesforce Marketing Cloud

JULY 10, 2023

The AI future is here, and it’s driving incredible business momentum. To prepare for an AI future, businesses must adopt a strategic and holistic approach that addresses several key factors. Provide learning and development opportunities : Demonstrate organizational support by offering training programs, workshops, and resources.

Barriers 75

Barriers Ethics Digital Transformation Training 75

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. Firstly, transparency is key. Could you even tell?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Martech

DECEMBER 27, 2023

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. The key is that brands are transparent with users about this exchange. “A

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

SmartBrief - Marketing

JANUARY 22, 2024

Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically. A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency.

Marketing AI 95

Marketing AI B2B Marketing Trends Planning 95

Salesforce Marketing Cloud

DECEMBER 11, 2023

Ethical concerns about data privacy, security, and consumer trust call for compliance and regulations to keep customer information safe. Technical expertise is vital for successful AI integration, so training up to an AI skilled workforce capable of optimizing tools and platforms can feel like a major hurdle.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

We were already leveraging our technology throughout our own business, from customer service to marketing. Here’s a step-by-step breakdown of how we made it happen: Transparency and training. To bring people together again, we started by using that technology to plan for the safe reopening of our offices. Verifying vaccinations.

Planning 98

Planning Marketing Management Personalization Ethics 98

SocialPilot

JANUARY 9, 2024

By entrusting AI-driven chatbots with the management of repetitive questions, businesses can free up their human support agents to tackle more intricate and challenging issues. AI models are only as good as the data they’re trained on. Even before that, get their consent and stay transparent on how their data will be used.

Marketing AI 91

Marketing AI Social Media Media Ethics 91

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Biznology

DECEMBER 23, 2019

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. Not only does corporate social responsibility inspire employees to work for a company that backs their beliefs up, but it also gives the business a positive public reputation.

Trends 118

Trends Ethics Transparency Public Relations 118

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Consequently, businesses must understand the power commissions have on their workforce. To achieve that alignment, businesses must strike a delicate balance between their commission rate and structure. The right one for you depends on your business’s size, the products or services you offer, and your revenue goals.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Valasys

AUGUST 30, 2023

While AI is creating new job roles in AI development, data analysis, and AI ethics , it’s also automating routine tasks. With great technological advancement comes ethical responsibility. The challenge lies in striking a balance between innovation and ethical safeguards.

Ethics 52

Ethics Resource Management Terms and Conditions Domain 52

Valasys

AUGUST 8, 2023

This data can be a valuable asset for businesses but can also be overwhelming. Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. If the data used for training is incomplete, outdated, or contains errors, it can negatively impact the model’s performance.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Martech

AUGUST 9, 2022

To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage. The use of AI for assigning consumer credit scores needs more transparency and oversight than does an AI algorithm that distributes parts cost-effectively around a plant floor.

Marketing AI 115

Marketing AI Planning Work Management Paid Search Agency 115

Hubspot

JULY 13, 2023

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. Since it requires a solid understanding of current AI technologies, sales reps should also be trained on how to use AI, troubleshoot issues, and detect when AI is underperforming.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Vision6

JULY 24, 2023

In our current landscape of exponential data growth, businesses have an unprecedented level of access to valuable insights. However, with this comes an increase in businesses prioritising data sovereignty when selecting and integrating new software solutions.

Marketing Management 52

Marketing Management Ad Building Privacy Allocation 52