Beyond

Trending Sources

What businesses can learn from hipsters

Beyond

How one man’s battle with the “hipster” label serves as a lesson for brands

Brand 54

Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process

Beyond

Did they do it to help them cope with an expanding business? Why do B2B buyers decide to buy? The question every marketer wants to ask is answered by Part 1 of the Buyersphere Report. If there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit, and buyers finally decide that they have to buy… At this point the buyer is hungry for information. Open to ideas. Susceptible, even vulnerable.

Buy 76

B2B and Customer Experience

Beyond

Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses

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Did You Have A Nice Christmas? (And Why 2014 Is The Year That Brands Have To Humanise)

Beyond

As we return to the grindstone in 2014, we should remember that there is a key business lesson to learn from the festive period. It''s one that the smart brands know all about. But in amongst all the tinsel, telly and turkey, did you learn anything

Brand 69

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The Key To Social Selling: Be Nice

Beyond

Some of the nicest business people on social media also happen to be some of the most successful. Follow best practice and follow what works: if you are going to use social media to sell things, to gain influence and achieve all those hard business-related goals, also remember to be nice.

Social Media: Are B2B Buyers Really Using It?

Beyond

So in this year’s Buyersphere research, we asked 500 B2B buyers what they actually did online during the buying process for a recent, significant (over £20,000) business purchase. Look beyond the hype – are B2B buyers really using social media? The answers are here.

The Key To Social Selling: Be Nice

Beyond

Some of the nicest business people on social media also happen to be some of the most successful. I always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that

Data capture fail: Do businesses really need my inside leg measurement?

Beyond

I question the way data capture forms are being used by businesses. There is such a fine, and sometimes blind, line between making sure that people are viewing your content and putting them off with overwhelming data capture forms

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

How the UK could benefit from an extra £11.5bn through flexible working

Beyond

The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture

Who is the social media voice for your business?

Beyond

You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool.

Listen and learn

Beyond

One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. I especially love meeting new people working in businesses, industries, and markets where I know very little.

Turning the B2B world inside-out. Or is it outside-in?

Beyond

I was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ). Is your marketing outside-in? Or inside-out?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Beyond: The Poems. Order now

Beyond

And in this case, beyond business as usual. You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine.

Twitter and B2B: don't be fooled by the silent majority

Beyond

This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". Apparently, 90% of Twitter traffic is created by just 10% of users.

Let your people go: the great social media in the workplace debate

Beyond

According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity. EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! I make the rules!

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

Field 68

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Business is hard. Does every business need content marketing? By Mark Schaefer.

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business). Tenacity (In Business).

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. For example: Volunteering is widespread – 63% of businesses have volunteered in the last year ( Tweet this ).

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point.

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Case 110

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. BUSINESS.

Rules 103

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits?

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. What business lessons did we miss? Business Leadership Daily TacticalEditor's Note: This post was published in 2006.

Three Value Perspectives: Business, Functional and Personal

The ROI Guy

Personal Value - Simply put, “What’s in it for me”, how your solution makes the champion and other key stakeholders lives better on a personal rather than business basis.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.