Business to Business Content Marketing Media Plans 
ClearVoice
JANUARY 9, 2024
While KPIs are applied to many different aspects of a business, for this conversation, we’ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives. Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. Lead generation.
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing.
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Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Don’t sell. Don’t interrupt.
KEO Marketing
JUNE 25, 2015
As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. They have devoted considerable time and resources into finding ways to make the platform more valuable and appealing to the business-to-business crowd. And that investment seems to be paying off.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.
Industrial Marketing Today
MAY 18, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.
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