Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 43

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40
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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40

The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.