Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . He says, “If you’re a CMO and you’re not revenue-minded, you’re an interior decorator.

CMO 62

CMO Burn-Rate Consulting Curation 62

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 43

Cost Startup Burn-Rate Allocate 43

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40

Cost Startup Burn-Rate Allocate 40

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40

Cost Startup Burn-Rate Allocate 40

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40

Cost Startup Burn-Rate Allocate 40

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 43

Tactics Conversion Burn-Rate Urgency 43

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40

Tactics Conversion Burn-Rate Urgency 40

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40

Tactics Conversion Burn-Rate Urgency 40