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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . He says, “If you’re a CMO and you’re not revenue-minded, you’re an interior decorator.

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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 43
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article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. We’re getting to where the CMO isn’t just blindly signing checks for marketing initiatives and instead asks: ‘What is the top line impact?’ The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”.

Cost 40
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The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 43
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The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40
article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

The CMO needs more budget. The CFO is stressed out about the burn rate. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40