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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 45
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article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 40
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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 40
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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 40
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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn. A marketing coordinator or a CMO?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. A marketing coordinator or a CMO?