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7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. And what is that common ingredient that makes all great buyer personas alike ? With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Invite them to your persona planning party. Related : 4 Community Managers, 25 Community Building Questions Answered.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Only a few organizations across the globe have dared to shift to automated marketing solutions as oftentimes integrating AI with Inbound Marketing helps overcome the constraints of time, manpower & money. Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Data analysis can help predict which leads are most likely to close the deal using lead-scoring algorithms and external data sources.

The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). This ultimate list of B2B marketing software for ambitious brands has been articulated to help marketers become more efficient & to enable them to execute deliverables, meet deadlines, develop strategy & measure & optimize the results of their marketing endeavors.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Reputation Management is as important as building brand equity, if not more. Figuring out permanent & seasonal trends in business helps in molding the content strategies in order to generate optimized conversions.

How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects. Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. Facilitates the Hyper-Targeting of Personas: . In addition to driving exemplary personalization & streamlining profitable customer journeys, programmatic advertising is also a way to effectively automate media buying so that the marketers can precisely quantify the returns on their marketing investments (ROMI). Prologue.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Not only event marketing fructifies in the form of a hefty volume of foot traffic but also helps to improve brand awareness & reach. Prologue.

Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. While building an omnichannel experience strategy, the marketers must look into diverse stakeholders viz. Prologue.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach? Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria. Prologue.

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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Emails are broadcasted from diverse motives such as advertising about specific products or services, to request businesses, to build brand loyalty, trust, reputation or brand awareness. Figuring Out the Ideal Personas: . Prelude.

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Perfect time to make a Sales Call in 2020

Valasys

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

How to Define & Measure Social Media KPIs Part V

Valasys

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). YouTube is the world’s second-largest search engine & is only behind Google (Source: Search Engine Journal) & 68% of YouTube users watched a video to help them make a purchase decision. Prologue.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area.

Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Online advertising — Online ads can be used to build brand awareness or promote a specific product or service. And what data will help you answer them? But start building a robust online toolkit to bring a little science — and confidence — into your marketing.

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

It’s helpful to start with a few measurement fundamentals , such as: Outlining your organization’s definition of content marketing success so everybody on your team understands what their efforts are meant to achieve. Build a metrics dashboard. Building a dashboard where you can display all your data in one place on an ongoing basis makes it easier to identify performance outliers (both good and bad), as well as report your results to your supervisors and stakeholders.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.”

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prioritizing quality over quantity ensures that an ABM strategy helps optimize the sales revenue and can deliver actual results instead of trying to fill the top of the funnel with the maximum amount of prospects & hoping that some of them will eventually convert, as they move through it. In the same report approximately, 67% of the respondents acceded that their ABM accounts have helped them achieve greater success than other accounts.

How Content Strategies optimize the number of followers on LinkedIn

Valasys

The process of building up a healthy number of followers can be a real challenge for small-scale businesses. As there’s often the little or no awareness about the smaller brands in the market, the marketers have to often start looking for a well-orchestrated & multichannel content strategies that can help increase their number of followers on LinkedIn as well as can help in boosting their return on marketing investment (ROMI) from various other social media platforms.

How to Define & Measure Social Media KPIs – Part VI

Valasys

The upsurge in the total website traffic with the help of Pinterest can be measured either with the help of the Google Analytics tool or by using the integrated analytics platform for the brands. Pinterest ads allow marketers to reach their business goals whether the marketers are looking to build brand awareness, increase the sales of their eCommerce platform or increase the leads on their website. Prologue.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Good writing helps in establishing trust with the prospects. Introduction.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them. LinkedIn has evolved dramatically & in less than 20 years emerged as a professional networking site that has all the essential features required for helping businesses across the globe.

How to Define & Measure Social KPIs – Part – 2

Valasys

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. The average performance of the Tweets: When starting on with measuring the endeavors of Tweeter ad & promotion campaigns, the law of averages helps a lot. Prologue.

How to Employ Local SEO to Optimize B2B Marketing

Valasys

Local SEO helps businesses promote their products and services to local prospects & customers. Keyword.io, Keyword magic Tool & AnswerThePublic help searching for the local questions & keywords of relevance to local customers. . This is not only holistically good for the SEO of the website but is also helpful in pointing a clearer sitemap for search engines. The Industry-Specific Local Sites: A wide array of local websites offer opportunities for link-building.

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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Furthermore, identifying loopholes in the social media strategies with the help of measuring the metrics such as bounce rates through the social channels, in turn, helps in improving the social media promotional & advertising campaigns. Prologue.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. The market can be desirably segmented by the brands to target their most relevant personas. However, to build an effective lead generation strategy, one needs to start from the basics. Prologue.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a recent analysis of 380 CMOs by Forbes tilted “Publish or Perish”, it was deduced that marketers who deliver personalized web experiences earn double returns from their omnichannel digitized endeavors in terms of the Return on Marketing Investment (ROMI), as well as the in terms of positive responses (positive word of mouths) from their customers across omnichannel. Having, a human face helps better in enhancing business’ trustworthiness. Prologue.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program. I also share some new examples to inspire you to branch out and get creative in how you use this channel to build and maintain your vital audience relationships. Build a strong list. Salesforce takes a multistage approach to build its email lists.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance. Prelude.