KoMarketing Associates

MAY 30, 2017

CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 9, 2013

The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. of the overall marketing budget, this is expected to continue to increase to 21.8%

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

B2B Marketing Analytics

AUGUST 24, 2019

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Porch Group Media

OCTOBER 9, 2019

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. of the overall marketing budget, this is expected to continue to increase to 21.8%

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. Marketing is a conversation.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Biznology

AUGUST 19, 2013

96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 85% report an intent to raise their mobile budgets in the near future (ANA). 85% report an intent to raise their mobile budgets in the near future (ANA).

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Walker Sands

JULY 15, 2020

Lisa Kuszmar , SVP of Marketing at AmWINS Group, stressed the importance of leaders taking time to touch base with their current customers to ensure their needs are being met. However, our marketing masters agreed that now is a great time to test and optimize new content strategies and digital channels to drive your sales pipeline.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Litmus

AUGUST 3, 2021

To carry this load, it’s logical to expect that our marketing budgets would be as hefty as our responsibilities. The current state of marketing budgets and what to do. in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Tomorrow People

DECEMBER 13, 2018

Absolutely everything we do should be considered part of our overall marketing mix. However, we don’t want to just market our services; we market Griffiths Waite as a company with employees that care about what they do. I also think it’s important to show clients why they should work with us, rather than tell them.

Work Management 179

Work Management Marketing Management Service Trends 179

LEADership

SEPTEMBER 10, 2013

What do you mean we need to increase our social media budget? I thought we don’t need a budget.”. And another senior marketing manager bites the dust! B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. UNDERSTAND YOUR CMO’S PROFILE. Isn’t it free?

Social Media 40

Social Media Budget Programs Buy Media 40

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. We’ve done some recent research that suggests TV’s share of the marketing mix should remain north of 40%. Aditya Joshi : Digital will capture a bigger share of the marketing mix.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Heinz Marketing

JUNE 21, 2021

Like we talk a lot about big demand programs and sales and marketing teams working together. By definition, when you are starting, you’ve got high expectations and small budgets, right? Sharing my experience with others, like the CMO Club we have on Friday. You do not have big teams. Matt: Yeah, oh for sure.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. And one day soon, you will be asked to justify your budget.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations delivers budget management discipline. Marketing is a top organizational spender. A big budget without operations to monitor effectiveness is fiscally negligent. Marketing strategy = Enterprise strategy. Marketing Operations is key to aligning Marketing to enterprise strategic objectives.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Bottom line is that marketing needs to be flexible. As I stated before in Why am I in Marketing?

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Full Circle Insights

FEBRUARY 28, 2021

In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Here’s a real example.

Peer-to-peer 107

Peer-to-peer Marketing AI Budget Programs Marketing Budget 107

Heinz Marketing

DECEMBER 18, 2017

Definitely check out the Marchex Research Report: The Offline blind spot and the modern marketer: Optimizing the path to purchase when your prospects become customers offline. More about Guy: He is currently EVP and CMO of at Marchex, where he helps marketers find their best customers–the ones who call their company.

Paid Search Agency 41

Paid Search Agency Verticals Enterprise Management Interactive Marketing 41

Sage Marketing

APRIL 22, 2020

Why outsource marketing? Hiring an in-house CMO means increasing the company’s workforce, spending valuable time, money and energy recruiting and optimizing the efforts of an in-house CMO that will eventually need an operations team around them as well as a team of vendors to execute and implement the marketing strategy.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

Heinz Marketing

SEPTEMBER 21, 2020

How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. So I think the go to market change was so abrupt that what we saw very early in throughout Q2 was just knee-jerk reactions. It was overnight.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Moz

OCTOBER 1, 2020

Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Not enough budget. A lot of times it's not enough budget, not enough resources to get the work done. So if you're in-house, you probably said that not enough budget and resources was your biggest problem. High bureaucracy.

Ad Building 74

Ad Building Best Practices Forecasting Case Studies 74

Porch Group Media

DECEMBER 11, 2019

MarTech Spend Up to 30% of Marketing Budgets. With so many new marketing technologies available, CMOs are spending. In 2019, marketing spend on technology was close to one-third of marketing budgets according to research by WARC/BDO. Email Marketing Effectiveness vs Difficulty.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We’re talking with Kristen Alexander, the CMO of Certain, today on Sales Pipeline Radio.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Heinz Marketing

NOVEMBER 26, 2019

Over half (59%) of companies spend less than 10% of their marketing budget on video, according to the report Using B2B Video to Drive Results. Whether you go hire someone and go in-house or outsource your video production , you can produce high quality, impactful videos for a small portion of your marketing budget.

Top of Funnel 80

Top of Funnel Video Marketing B2B Marketing Marketing Budget 80

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Vidyard

NOVEMBER 7, 2019

‘We Can’t Afford Video’ This is one of the most common myths about video marketing—and it’s simply not true! Over half (59%) of companies spend less than 10% of their marketing budget on video, according to The Heinz Marketing Report: Using B2B Video to Drive Results. Need some inspiration? It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

This is one of the most common myths about video marketing—and it’s simply not true! Over half (59%) of companies spend less than 10% of their marketing budget on video, according to The Heinz Marketing Report: Using B2B Video to Drive Results. Matt Heinz, President of Heinz Marketing. ‘We Can’t Afford Video’.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Moz

OCTOBER 18, 2018

Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Not enough budget. A lot of times it's not enough budget, not enough resources to get the work done. So if you're in-house, you probably said that not enough budget and resources was your biggest problem. High bureaucracy.

Ad Building 49

Ad Building Forecasting Case Studies Budget Programs 49